Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – 2nd Edition.
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
Optimizing your web pages so that search engines will index them and send visitors to them is a given marketing strategy.
If your website has been up for a while, one of the first steps in the process is to see how you stand today.
There is a little tool that Google lets you use to find all the indexed pages of any site…
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Too many small business owners feel they are so desperate for business they must jump through hoops to do business with anyone they meet.
Ask many a small business onwer to define their target market and, if they are being honest, they will tell you that it is anyone they think will pay them.
Want to know how to make your business really soar? Read More→
One of the most productive marketing activities you can engage in is routine contact with your referral network.
You should have a contact manager database to help you in this process but you can also do it with a sheet of paper and gut feeling….
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Accountability is what we most need. Small business owners crave it and when it comes to marketing they lack it completely. What’s the answer…appoint yourself a marketing board of directors.
Go out there and find 8 to 10 folks in your community who could be convinced to help you grow your business. Clients, vendors, lenders, other small business owners all make great prospects for your board. The only real qualification is that they understand your market and they are motivated to help you. Then….
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