Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – 2nd Edition.
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
I love the adsense program and apparently a whole bunch of other folks do to as it is changing the face of Internet advertising.
But…like so many things…it could get better. One knock is that there really isn’t any way for a publisher to track the program.
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One of the best things most small business owners could do is fire some of their clients. I know, I know, that wouldn’t be nice would it.
Look there are lots of really good reasons to dump some clients. I’m sure you’ve got some clients that drive you crazy and make you run in circles and just don’t seem to understand why you want to be paid on time.
But guess what…if you have clients like that…it’s your fault…
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The most powerful way to build a small business is to find a way to be unique and then promote the heck out of it. Of course I hope it goes without saying that you must be unique in a way that someone wants.
If you are just different for different sake it might not help much. So how do find out what matters. Ask your clients The best market research is…
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Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.
One website that is specific to their business, product, service, name, etc. and…
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Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.
These two ingenious programs have all but revolutionized the way advertising is done on the web. Warning: If you are thinking…”web advertising isn’t for me, I just need a few more clients around the block”…you better read this or be prepared to have your competitors eat your lunch.
I’ve already talked about those ads you see on websites, well those ads need to come from somewhere don’t they. AdWords is Google’s program for advertisers.
Any site that wishes to participate bids for “keywords” that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up on private websites, like this example, and on the right side of Google search results like this search for “Free sales letters and tools” As you can see from this Google search you received the content related sites that you searched for but you also get some related ads that are sponsored.
If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog†as it known in cyberspace.
A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool.
Most business owners, when faced with a tough selling situation, tend to think about lower their price to get the order.
Nothing will kill your business faster.
There is a popular belief contained in many Eastern religions that says: We tell the world how to treat us… Read More→
