Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – 2nd Edition.
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
When it comes to targeting a market many people simply look for someone who needs (or who they think needs) what they do and then they try to offer it to them.
This may be the greatest single recipe for small business disaster. May I be blunt here?
When looking for your ideal client there are three questions you must answer.
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You know your prospects need what you sell. You know they want what you sell. Heck, they even sent away for your free report.
But the fact is you are missing one major piece of the puzzle.
Want to know what it is?
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Those folks over at Amazon.com did us all a great favor.
They read every book ever written and then teamed up with those folks at Google to produce a really interesting new search engine.
They call the site A9 and what it does is let you search on a term and get regular search results powered by Google on one side of the screen and then it lets you look inside every book that Amazon sells for the that term on the other side. Read More→
Few things are more lovable than a person who readily admits they have faults.
Small business owners make mistakes. If you’ve read this weblog for any time at all you know I’m the ready, fire, aim type. I know I should do a better job of proofreading my writing but well, that’s just me.
So how can you turn what some might think is a bad first impression into a marketing strategy?
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Google and Yahoo both announced this month their model for tapping into the local search traffic. In other words they are now going to make it easy for web surfers that want to find an accountant in their home town to do so.
Everyone knew they would eventually get around to this very lucrative market so now more than ever you need to prepare your website to be found in your town. Read More→
Create all the fancy marketing materials, websites, and sales presentations you want, but if you can’t answer this question you’re dead…
So what’s the question? What is it that you really sell?
I know, I know, you thought it was going to be a tough one right? Read More→
Google and Yahoo have launched the next killer app.
Not sure if it really qualifies as an app but I was a bit nostalgic today.
Local search, the ability to use your website around the corner, took a big step forward in the last couple of weeks when Google and Yahoo both unvelied some of how they intend to make Internet searching the preferred method for your local searches…similar to what the Yellow Pages is today.
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There are two weblogs that I myself love to visit and would recommend to you as well. (Actually you can find an entire list below)
1) Seth Godin’s – Seth’s Blog
2) Kevin Kelly’s – Cool Tools
