The search engine gurus are whining once again as rumor has it Google has another shake-up planned.
And, then of course, they are all still crying foul because Yahoo’s newest indexing strategy appears to be rewarding sites that…God forbid…actually focus on good content. Yes, I know, Yahoo is using the Inktomi search software and they could probably do things a little more sophisticated.
But…
The one thing that I don’t see enough SEO folks talking about is the fact that content rules, it always has, and it does now more than ever. Forget about filters, and algos, and stemming and blah, blah, blah…create good content and everybody wins.
The sites that practiced this strategy did very well in the last Google change and I for one have seen substantial evidence to support this “good content” theory in the revamped Yahoo. Anyone can get a #1 listing in Yahoo by simply creating a page that somebody searching for certain keywords would want to read…now there’s a novel thought.
Most of the whining is coming from the so-called SEO experts who had figured out how to trick the system. Like so many things if it is simple then anyone can figure it out and the then SEO people hiding behind the curtain don’t look so brillant any more.
I went to a seminar last October that featured a so-called SEO expert. The seminar was during what the loosers in the last Google “dance” call Florida. This guy was so freaked out he couldn’t even present any material that was of value to any of the attendees. I won’t name names but this guy is supposed to be tops in the field.
Nobody would buy it but I could create a one page SEO book that would be far more useful than 90% of what is out there. Stick to good content and you will sleep peacefully at night knowing that your search results are safe.
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John Jantsch
