Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyAlmost every business gets started this way. They do a good job for a client and they tell someone and the next thing you know, your business is growing by way of referral.
Yet…I have asked now (and yes I am keeping track) somewhere just over 1731 small […]

I may have mentioned that I am releasing an ebook and audio program in a few weeks titled Referral Flood - How to make it rain a flood of new business without spending one dime on advertising.
So…I thought I would let one of my favorite referral strategies out of the bag today.
Many small business […]

If people pay you for goods, you are in the product business.
If they pay you for labor, you are in the service business
But…and I’d suggest you think about this one…if they pay you for and value the little things that your company does that simply make their life better, you are in the experience business.

Think about this one for a while. You have systems for accounting, making if, fixing it, shipping it, hiring…even for how to sort the mail. So, why the heck is marketing still an event.
What if you began to analyze every markting function as though you needed to teach it to someone? How we answer the […]

Time to face the facts. Given nothing to prove them wrong, here’s what your prospect believes. One business is just like another. Any accountant can complete my tax return. Any electrician can install a ceiling fan. Any restaurant can fill me up.
Now, I didn’t say it was true, in fact, you know it’s not true, […]

Do you know the number one reason that business owners don’t get enough high quality referrals?
Fear. That’s it.
Now, on one hand you might think that I mean that some business owners are just flat afraid to ask for referrals. There is no question that there is a great amount of truth to that but…

People tend to get things that can be boiled down to a really simple message.
Buy this - get that. Hire us - Become famous.
One of the most effective ways to create marketing that achieves this simple character is to come up with a marketing strategy that becomes your core marketing difference and core marketing […]

Hey, I didn’t say so…the readers of MarketingSherpa voted the Duct Tape Marketing Weblog the best small business marketing blog.
You know, I write this stuff here because I love to do it, but it is nice when others acknowledge that they get some value from it.
Thanks! Read about the other winners.
And if that wasn’t enough!
Anita […]