Small Business Marketing Blog from Duct Tape Marketing

There is a blog that hit my radar screen a few weeks ago. It is published
by Zane Safrit the CEO of Conference Calls Unlimited, so naturally it is
called CCUCEO. I have to admit that the way Zane got my attention at
first was to make reference to my blog entries. (Okay, so now you know
how to [...]

One of the most powerful referral marketing strategies I have ever
used in working with my clients is something I call the 100% Refund.
The premise is very simple but the positioning makes all the difference
in the world.
Basically, what you are doing is paying people for referrals…but try this
on for size. Would you be more motivated by [...]

Do you want to know how to obtain the fastest, cheapest, most reliable
marketing research on the planet? Google AdWords.
Most people know you can sell your wares with AdWords, but I have
used it very effectively to get information as well.
I simply place ads for keyword or concepts I want to know more about,
and then when [...]

One of the greatest opportunities open to the small business owner is
duplication. Look, you’re an expert a something right, I mean, people
pay you for your knowledge, skill, advice, or ability to listen to and
solve their problems.
But…there’s only so much of you to go around right. Wrong…you, or
at least that part of you that teaches, coaches, [...]

One of the greatest ways to generate referrals and repeat customers is
to build a community within your customers. In some ways they should
already have much in common – they fit your tight target market and
they value what you have to offer.
Bringing them together in some fashion can really ramp-up the feeling of
connection they have to [...]

Today I am interviewing Tom Ehrenfeld, author of the startup garden. I
really enjoyed the book and know you will enjoy Tom’s insights.
Here’s what I am hoping will happen. I have asked Tom some tough
questions. I have included his responses as audio links. Just press on the
the little blue tape recorder type buttons to hear Tom [...]

Tom Ehrenfeld’s answer
John Jantsch – I would like to think, I’ve always tried to think, that the
purpose of a business is to give the owner of that business and the folks
that work at that business more life, more freedom…boy am I naive.

Tom Ehrenfeld’s answer
John Jantsch- For me, and I didn’t discover this for a long time,
I found my calling in the things I loved to do most as a kid. When I really
look back at what I enjoyed most in school and as hobbies, it’s basically
the stuff I enjoy doing today – writing, reading, and [...]