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    Consider subscribing to my blog’s RSS feed. It’s stickyThere is a blog that hit my radar screen a few weeks ago. It is published
    by Zane Safrit the CEO of Conference Calls Unlimited, so naturally it is
    called CCUCEO. I have to admit that the way Zane got my attention at
    first was to make reference to my […]

    One of the most powerful referral marketing strategies I have ever
    used in working with my clients is something I call the 100% Refund.
    The premise is very simple but the positioning makes all the difference
    in the world.
    Basically, what you are doing is paying people for referrals…but try this
    on for size. Would you be more motivated by […]

    Do you want to know how to obtain the fastest, cheapest, most reliable
    marketing research on the planet? Google AdWords.
    Most people know you can sell your wares with AdWords, but I have
    used it very effectively to get information as well.
    I simply place ads for keyword or concepts I want to know more about,
    and then when […]

    One of the greatest opportunities open to the small business owner is
    duplication. Look, you’re an expert a something right, I mean, people
    pay you for your knowledge, skill, advice, or ability to listen to and
    solve their problems.
    But…there’s only so much of you to go around right. Wrong…you, or
    at least that part of you that teaches, coaches, […]

    One of the greatest ways to generate referrals and repeat customers is
    to build a community within your customers. In some ways they should
    already have much in common - they fit your tight target market and
    they value what you have to offer.
    Bringing them together in some fashion can really ramp-up the feeling of
    connection they have to […]

    Today I am interviewing Tom Ehrenfeld, author of the startup garden. I
    really enjoyed the book and know you will enjoy Tom’s insights.
    Here’s what I am hoping will happen. I have asked Tom some tough
    questions. I have included his responses as audio links. Just press on the
    the little blue tape recorder type buttons to hear Tom […]

    Tom Ehrenfeld’s answer
    John Jantsch - I would like to think, I’ve always tried to think, that the
    purpose of a business is to give the owner of that business and the folks
    that work at that business more life, more freedom…boy am I naive.

    Tom Ehrenfeld’s answer
    John Jantsch- For me, and I didn’t discover this for a long time,
    I found my calling in the things I loved to do most as a kid. When I really
    look back at what I enjoyed most in school and as hobbies, it’s basically
    the stuff I enjoy doing today - writing, reading, and […]

    keep looking �



    Voted a Forbes Favorite for small business and marketing. "Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't."

    ~ Forbes magazine

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