Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyNo matter what they tell you the #1 way that marketers make money
online is through joint ventures and strategic partnerships. Now, here’s
the good news. It’s the #1 way that marketers offline can make more
money too.
No matter how savvy Internet marketers are at SEO and other traffic
building tips, […]

You know, you can buy all the great books, subscribe to all the great
newsletters, enroll in all the great teleseminars, but the bottem line
is none of them will help you one single bit…unless…
You do something.
A lot of small business owners get stuck in magic bullet mode looking for
that one guru to give them the answer. […]

It’s that time of year again for many of you isn’t it.
You know, the Yellow Pages ad reps are knocking at
your door. Read this article and you may actually be able
to get some real benefit from your Yellow Pages ad.
Yellow Page advertising is a unique animal. On one
hand, placing an ad in the local Yellow […]

Most small business web sites are looking for searchers that are mostly
just around town. So, it makes sense that to be found, you need to
think like someone who is searching in your town.
I doubt that someone who is trying to find a remodeling contractor to
remodel their kitchen is going to simply search on Yahoo for […]

Paul Chaney over at Radiant Marketing asked four bloggers to give their
thoughts on the future of weblogs.
Not sure how I made it into this illustrious group, but check out some of
the insights that Seth Godin, Rick Bruner, Debbie Weil and John Jantsch had to offer.

Write this on the wall somewhere in your office.
Any time that any person in your organization has any
form of contact with your clients or prospects, they are
performing a marketing function.

I visited with PR wiz Paul Hartunian yesterday and it reminded me that
media exposure or PR is not free media, it is earned. Nothing’s free, but
few things give you the low cost, high payoff return like PR.
Paul has a great system that teaches anyone how to generate local or
national media attention…if you follow a system
Some […]

Small AM stations are hungry for content. Talk radio is still hot and
hosting your own radio show throws you to front of the expert
line in a heartbeat.
There are a couple of ways to go about this one.
1) Find a really hot topic and go around pitching it to radio producers to
see if they want to […]