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Got Your Own Radio Show Yet?

Small AM stations are hungry for content. Talk radio is still hot and
hosting your own radio show throws you to front of the expert
line in a heartbeat.

There are a couple of ways to go about this one.

1) Find a really hot topic and go around pitching it to radio producers to
see if they want to bump Rush off the air. You would be doing us all a
big fat favor if you were successful, but my guess is you would just wear
out your shoes.

2) Find a really hot topic and then find some advertisers who would
just love to sponsor a show on that topic. This is a great way to do get
the attention of a radio station.

3) Find a really hot topic and then go buy an hour or a half hour time
slot. Oh, you didn’t know about that one. My guess is that a majority
of the AM talk shows are sold in this manner.

But, here’s the pay off. When you are on the air, you are an expert, and
experts get to charge more money…so that may be reason enough to
buy your way on. Hey, and maybe you get a new client or two out of
the deal as well.

And, when you are a radio host another funny thing happens. People
return your phone calls. Almost any business owner, author, or guru
will call you back when you leave a message asking for an interview.
All of a sudden the roles get a bit muddy and you get some power.

Now I’m not suggesting you should abuse this roll, but access leads
to more access and more introduction, and maybe even joint ventures
and the like.

The funny thing is, it doesn’t really matter if many people listen to the
show or where it is. (Sure a great show, in a big city is nice but…)

Your search to become a radio rock star stars with the
Radio Locator site. (Formerly the sexier named MIT list of radio stations
on the Internet)

I’m sure there are others, but get started.

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  • http://www.business-opportunities.biz Dane Carlson

    John, I was reading your post and it hit me just how similar having a well developed weblog is to hosting a AM talk radio show.

    Great stuff, keep it coming!

  • http://www.dansherman.com Dan Sherman

    Other than your snippy comment about Rush, great post. Love your blog (and I won’t hold your liberalness nature against you.)

    :-)

    Dan

  • Tom

    If you want a CATHOLIC audience contact our parish radio station; Holy Name radio coveras 4000 people and we are looking for 60 second or 15 minute programs. Contact me.

  • http://www.radioloungeusa.com M. Bruce Abbott

    Keep in mind..when you buy that block of time on a radio station, you control that time slot. That means that you should have control over the radio advertising commercials that run during your show. Don’t let the radio station place radio ads of competitors in your show, and make sure you have control over the commercial inventory.. In fact, some of the most successful radio shows find trade sponsors, or complementary vendors to help underwrite the cost of the air time. Find a few companies that can help you defray the radio advertising costs (by running their commercials in your show) and you may be able to totally offset the cost of purchasing the media airtime.

    M. Bruce Abbott
    Creative Director/Partner
    Radio Lounge
    http://www.radioloungeusa.com

  • tomcavallaro

    Hello All,

    I was reading John's post above…If you have a show or are thinking about creating a show contact me… You could be
    On the CBS Super-Station “Chat About It”

    CBS is the #1 streaming Radio Group in the world, delivering a massive 60% of all online radio to listeners across North America.

    We have a promotion going on for the next 10- shows that join the line up will receive;

    2 Million promotional impressions – 38,462 people each week will be exposed to your show.

    This is done VIA 30's commercial and a synchronized banner ad on AOL Radio & Yahoo Launchcast, (CBS RADIO POWERS BOTH AOL Radio & YAHOO Launchcast) which has in excess of 50 million unique listeners a month. Cool thing about these Promos & Banners, you can tag them with your sponsors message.

    SELL MORE & LARGER DEALS:

    This allows for your sales team to package these tags with your current offers and deliver consistent impressions – in fact once we have a

    relationship with your show, your sales team can offer your sponsor unlimited

    impressions with CBS assets and you take a commission 15% on top or your shows revenue)

    (Included is no cost commercial production and banner ad creation)

    This channel is 100% paid Quality programming.

    To qualify you must have your show approved and your show must air at least 1 hour between 9am-9pm Monday through Friday.

    If you are interested in a DAILY SHOW;

    YOUR PROMOS INCREASE TO 10 MILLION PROMOTIONAL IMPRESSIONS FOR THE YEAR,

    OR 192,308 IMPRESSIONS PER WEEK. THIS CAN BE FOCUSED IN LOCAL SELECT MARKETS OR

    NATIONALLY TO SUIT YOUR GOALS, HOLES AND STRENGTHS WITH SPONSORS.

    PLEASE SHOOT ME AN EMAIL

    All The Best,

    Tom

    “Streaming With That..?”

    Thomas J. Cavallaro

    CBS RADIO GROUP

    CBS DIGITAL MEDIA GROUP

    [email protected]

    40 WEST 57TH STREET

    14th Fl

    New York, NY 10019

    212-315-7039 Office

    212-247-7918 Fax

    516-983-0917 Cell

  • tomcavallaro

    Hello All,

    I was reading John's post above…If you have a show or are thinking about creating a show contact me… You could be
    On the CBS Super-Station “Chat About It”

    CBS is the #1 streaming Radio Group in the world, delivering a massive 60% of all online radio to listeners across North America.

    We have a promotion going on for the next 10- shows that join the line up will receive;

    2 Million promotional impressions – 38,462 people each week will be exposed to your show.

    This is done VIA 30's commercial and a synchronized banner ad on AOL Radio & Yahoo Launchcast, (CBS RADIO POWERS BOTH AOL Radio & YAHOO Launchcast) which has in excess of 50 million unique listeners a month. Cool thing about these Promos & Banners, you can tag them with your sponsors message.

    SELL MORE & LARGER DEALS:

    This allows for your sales team to package these tags with your current offers and deliver consistent impressions – in fact once we have a

    relationship with your show, your sales team can offer your sponsor unlimited

    impressions with CBS assets and you take a commission 15% on top or your shows revenue)

    (Included is no cost commercial production and banner ad creation)

    This channel is 100% paid Quality programming.

    To qualify you must have your show approved and your show must air at least 1 hour between 9am-9pm Monday through Friday.

    If you are interested in a DAILY SHOW;

    YOUR PROMOS INCREASE TO 10 MILLION PROMOTIONAL IMPRESSIONS FOR THE YEAR,

    OR 192,308 IMPRESSIONS PER WEEK. THIS CAN BE FOCUSED IN LOCAL SELECT MARKETS OR

    NATIONALLY TO SUIT YOUR GOALS, HOLES AND STRENGTHS WITH SPONSORS.

    PLEASE SHOOT ME AN EMAIL

    All The Best,

    Tom

    “Streaming With That..?”

    Thomas J. Cavallaro

    CBS RADIO GROUP

    CBS DIGITAL MEDIA GROUP

    [email protected]

    40 WEST 57TH STREET

    14th Fl

    New York, NY 10019

    212-315-7039 Office

    212-247-7918 Fax

    516-983-0917 Cell