Duct Tape Marketing

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of the fabulous book Creating Customer Evangelists, and, while
reading the book in preparation for my interview, I had my first
aha moment when I came across a quote from Guy Kawasaki.
“Sales is rooted in what’s good for me. Evangelism […]

One the best ways to understand the experience that your
clients or potential clients have with your firm is to become
a client.
Your goal here is to attempt to see your business as the
world does.
In order to do that I suggest you try this exercise first.
Go visit a business that you have never been to before
and, […]

Great post today from Zane Safrit at CCUCEO.
The post, titled Blog like you sing alone in your car is about writing
but perhaps it could be said that it’s about a whole lot more.
Good monday stuff!

One of the quickest ways to grab the attention of a prospect
is to offer a strong guarantee. It doesn’t matter if you sell
hard goods or offer highly technical services, you can benefit
from this tactic.
See, most of the time the buyer believes that they shoulder all
the risk in doing business with your firm. They want to […]

Everyday in America, tens of thousands of airplanes
take-off and land safely, on time, and without fanfare.
Once or twice a year, something goes terribly wrong
and we get to read about it on the front page of every
media out source in the land.
Yesterday I attended an event that honored a small
business client of mine with the “Ethics […]

You can tune into my weekly small business marketing radio
broadcast each every Thursday at 9:00 am central (GMT -6)
on the web at 1510.com.
This week I will be interviewing:
Mark Victor Hansen - author of the popular Chicken Soup for the Soul
series and the One Minute Millionaire
Jeffrey Fox - author of How to Become and Rainmaker and […]

The following steps are taken from the Referral Flood
Marketing Program. Referral Flood is an insider’s shortcut
to referral marketing and features over 4 hours of audio
training, 54 real-world referral marketing systems, and a
host of referral marketing tools, letters, postcards and forms.
Step #1 - Create a referral target market(s) – you must
create a target list of companies […]

Anne Holland and her staff at Marketing Sherpa are some of the
hardest working media folks you will ever encounter. The shear
volume of quality content they crank out in their various newsletters
and such is breathtaking.
Recently, they contacted me to talk about referral marketing. For
a limited time you can view my interview with them.
When you’re there, I […]