Today on Duct Tape Radio I interviewed Ben McConnell, co-author
of the fabulous book Creating Customer Evangelists, and, while
reading the book in preparation for my interview, I had my first
aha moment when I came across a quote from Guy Kawasaki.

“Sales is rooted in what’s good for me. Evangelism is rooted in
what’s good for you.”

For years I’ve been teaching that the only radio station that our
prospects tune into is WIFM (What in it for me) but what if I
began to build evangelism into my way of thinking. What if
my entire goal was to create a cause for which clients were
willing to drag people to. What if I really could begin to get
clients to think, “what’s good for John?”

Okay, now my head hurts. More on this later I think.

Listen in to my interview with Ben

Great post today from Zane Safrit at CCUCEO.

The post, titled Blog like you sing alone in your car is about writing
but perhaps it could be said that it’s about a whole lot more.

Good monday stuff!

The following steps are taken from the Referral Flood
Marketing Program. Referral Flood is an insider’s shortcut
to referral marketing and features over 4 hours of audio
training, 54 real-world referral marketing systems, and a
host of referral marketing tools, letters, postcards and forms.

Step #1 – Create a referral target market(s) – you must
create a target list of companies and individuals who can be
motivated to refer. This can be clients or a network of related
businesses.

Read More→

Anne Holland and her staff at Marketing Sherpa are some of the
hardest working media folks you will ever encounter. The shear
volume of quality content they crank out in their various newsletters
and such is breathtaking.

Recently, they contacted me to talk about referral marketing. For
a limited time you can view my interview with them.

When you’re there, I suggest you get on several of their email
newsletter lists. And did I mention that the reader’s of Marketing
Sherpa recently voted this blog Best Small Business Marketing
Weblog. . . I’m sure I mentioned that before though!

Thanks