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One of the simplest, yet most effective marketing tips I can give you
is to urge you to create a marketing calendar.
Committing your intended actions to paper creates some sort of
magical pull that forces you to complete the task. Much like a
”to do” list, a marketing calendar can be a simple list of the
marketing functions or actions that you need to complete on a
month-by-month basis.
Too often months will go by and no one bothers to update the
web site or produce the quarterly newsletter.
Here’s my tip – Get out an 11 x 17 sheet of paper and draw a grid
that will allow you to put 12 months at the top. Then along the left
edge list every marketing task you know you need to complete this
year and assign it to a month. Resist the temptation to cram every
item into one month.
Now, take a look at this calendar at the start of every week and
plan accordingly. There is still plenty that you must do but this
one habit might just be the ticket to getting your marketing on
the right path.
What I find is that when you write your marketing plan on even
this simple style document, it is more likely that you will tick items
off your list. Just wait until you see how much more you get done
in the marketing department this year!
-
Josh Hinds
