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Your Business Will Take Off – I Guarantee it

One of the quickest ways to grab the attention of a prospect
is to offer a strong guarantee. It doesn’t matter if you sell
hard goods or offer highly technical services, you can benefit
from this tactic.

See, most of the time the buyer believes that they shoulder all
the risk in doing business with your firm. They want to believe
you will do as promised. They want to believe they will get the
benefits outlined in your brochure.

The problem is they just aren’t sure. They aren’t sure they trust
you and they aren’t sure they really trust themselves to make
the right decision.

If they aren’t sure…they won’t buy.

Some business owners cringe at the thought of offering a strong
guarantee.

Relax. You probably already offer a guarantee of sorts you just
don’t use it to your advantage. If someone complains, you solve
the problem, right?

OK so why offer a guarantee?

Your competition probably isn’t offering one.
The quality of your firm’s work will increase.
You’ll create referrals

How do you create a powerful guarantee?

Guarantee results
Don’t create a wishy washy guarantee
Let the world know about your offer

Here’s a source for a very good (and free) report that outlines
the various uses of this tactic. It was written by a very good
marketer named Kevin Donlin. Get your copy

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  • Fred Moosreiner

    A Guarantee should diminish in importance as the number of valid testimonials grows. Particulary true for a professional service business like graphic design.

  • http://www.streightsite.blogspot.com Steven Streight

    Yes, a guarantee is standard, classic direct marketing technique. Good of you to remind us all of this vital issue.

    The guarantee supports the product trial or purchase.

    Now, what supports the guarantee?

    Gurantees are not accepted unless the entire marketing program: text, graphics, benefits, feature specifications, credentials, affiliations, track record, etc.
    is credible.

    Guarantee alone is not enough. Your whole company and approach has to convey honesty, sincerity, benevolence, dignity.

    Drop by my Mentally Correct Marketing blog sometime when you get a chance.