One of the most powerful driving forces in human
nature is competition. The desire to overcome something
or some company, the need to win, the cause, can in
many cases be more important than the day-to-day work
of the company.

If your company and your people are to ever reach some
level of greatness, you must identify and focus on beating
something, on creating and communicating a reason for
being.

If your reason for being is that you got fired, so you decided
to go into business for yourself, then maybe all you will ever
create is a job. Read More→

One of the greatest ways to check if your content
or sales letter will be effective is to count the
number of adjectives and then compare that with the
number of verbs.

Just remember, verbs sell…adjectives fluff or worse.

I was reminded of this in a recent story from Alex Mandossian,
an unrelenting Internet Marketing self-promoter.

“The Ten Commandments, handed down to the prophet
Moses by God in 1800 BC, are the most famous lines of
persuasive copy in world history.” He goes on to note
that only 10% of the words in the Ten Commandments are
adjectives. Read More→

Yesterday I had a nice chat with Dr. Ivan Misner. Misner
is the CEO and founder of BNI or Business Network
International.

And, the “Networking Guru” according to Entrepreneur
magazine.

You can listen to myinterview with Dr Misner.

What you’ve never heard of them? You really do need
to get out more. Listen to what Misner’s invention
accomplished last year.

Last year alone, BNI generated over 2.8 million referrals
resulting in over $1.2 billion dollars worth of business
for its members. Read More→

In my Referral Flood program one of the referral strategies
that I recommend involves partnering with a charitable
organization and promoting that charities’ mission as a
referral strategy.

Maybe something as simple as – “Buy today and we will
donate 10% of the proceeds to XYZ charity.”

H3O4 in Phoenix took this idea and turned the tables.

They have actively gone out and taken this strategy to
area businesses and shown them how to use Referral
Marketing. It’s such an innovative approach that I think
every non-profit in America could use the strategy.

Read More→