Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyDo you know why most marketing materials fail? Because
first they are sales materials. . .written to convince someone
to buy. Guess what, nobody wants to be sold anything.
Really effective small business marketing materials educate
the prospects by showing them solutions, allowing them to
see themselves building a relationship with your […]

So many businesses throw up a web site and then never ever
change one single thing about it. Eventually, the content gets
stale and the site develops “content halitosis.”
Some new content syndication technology just makes this a
crime. There are many sources that can provide your web site
with daily news feeds and keyword rich, relevant content that
updates and […]

You know, the small business owner gets whacked around
all day trying please the many forces that plot to take them
off course.
Half the time you feel like you are making it up as you go. And
that’s a great way to forget why you do what you do and who
you are.
One of the most effective ways that […]

Max Blumburg at MaxB Positioning Game has written a very good
overview of the many ways to differentiate your firm.
Too often folks think only about their product of services, but he
correctly points out that meaningful innovation can also come in
the form of promotion, price and distribution.
The entry also contains a Jerry Garcia reference - always a […]

Look, I’ve bought into this whole digital thing. Blogging, emarketing,
web sites, vapor.
But every now and then, I just like the feel of a real magazine, printed
on real paper. You remeber those don’t you.
Every industry has one or three and marketing is no different. A couple
of my favorites, Target Marketing and CRM, even let me […]

For any professional a strong personal brand is worth its
weight in gold.
Yet, so few people see themselves as a brand. So, as is
no surprise, even fewer market themselves accordingly.
Here’s a little tip. Everyone has a brand. The only real
question is whether your created it intentionally or
accidentally.
Here’s a test. Think of 10 people you know in […]

Okay, first off, I stole that headline from Markus Allen, the
brains and keystrokes behind MarketingIdeas.org
I get his daily newsletter and it is one that I (almost) always read
and get something from. I’m not sure how he does it, but you
should check out his site just to marvel at how much is there.
So, on to the […]

Warning: I offer you a free software program at the end of
this entry! Do not read if you don’t like free stuff.
The good old press release is still one of the stock tools for
any business that wants to use public relations as a key lead
generation tool.
I know a lot of businesses don’t look at PR […]