Comments on: A Testimonial Machine In the Making http://www.ducttapemarketing.com/blog/2004/12/14/a-testimonial-machine-in-the-making/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Jantsch http://www.ducttapemarketing.com/blog/2004/12/14/a-testimonial-machine-in-the-making/#comment-150 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-150 Lee, Thanks for the extra point about expectation. It's amazing what people will do if it meets with what they expected. That's why, on the other hand, it is so hard for some to get referrals. Their clients didn't expect (and therefor agree) to be asked. Make it part of the deal and everyone wins. Lee,

Thanks for the extra point about expectation. It’s amazing what people
will do if it meets with what they expected. That’s why, on the other
hand, it is so hard for some to get referrals. Their clients didn’t
expect (and therefor agree) to be asked.

Make it part of the deal and everyone wins.

]]> By: toprank http://www.ducttapemarketing.com/blog/2004/12/14/a-testimonial-machine-in-the-making/#comment-151 toprank Wed, 30 Nov -0001 00:00:00 +0000 #comment-151 Hi John, That's a great tip and I say so from experience because I've used it many times. What's great is that when the prospect becomes your customer, they'll already expect to be a reference for you when the time comes. Lee Odden - Online Marketing Blog <a href="http://toprank.blogspot.com" title="http://toprank.blogspot.com">http://toprank.blogspot.com</a> Hi John,

That’s a great tip and I say so from experience because I’ve used it many times.

What’s great is that when the prospect becomes your customer, they’ll already expect to be a reference for you when the time comes.

Lee Odden – Online Marketing Blog
http://toprank.blogspot.com

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