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  • Put Your Hands Up and Back Away From the Ebook

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    Look, you don’t need another fix it quick ebook from an
    ”Internet Marketing Guru” who has done nothing is his life
    but figure out how to sell you on the next hot thing.

    Sure, you’re tempted to buy that book that will show you
    how RSS and Syndication is the next marketing wave. The
    Internet Marketing Gurus are finally starting to figure out
    this whole blogging thing and since they have. . .look for
    a ton of useless information about how to get rich with a
    blog!

    Here is what you need to do. Find someone who is doing
    what you need to do. Watch them and see how they do it,
    see how they practice what they preach. See if they really
    teach, mentor, and coach and then contact them and find
    out how you can get them to coach or mentor you.

    I won’t name any names but I’m fed up with the Internet
    Riches crowd and I think it’s time to start pulling their
    pants down.

    I’ve been to a few conferences with these folks and on
    top of generally being in love with their ownselves, they
    couldn’t do one half of what you do each and every day.
    (Okay, I’ve met some nice people too, but they are the
    minority)

    So, no mas! – Stop buying their crap and start looking for
    someone who has really done what you need to do. . .Invest
    in a coach this year, instead of the next door stop for your
    office.

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    Posted by: John Jantsch on Dec 28, 04 | 11:11 pm
    Category: Marketing Plans | Tags:

    View Comments
    • 'scuse me! This is now my first reading here. If it hadn't been for Gerold Braun, I even had missed this one. http://www.geroldbraun.de/blog/2004/12/guter-rat-ist-teuer.html

      It is pretty easy to tell others that there is a bunch o' crap. That a branche consist of no goods and that the majority has nothing to say.

      Even though most of these marketeers only have read the copy of an ebook a month or two earlier than their customers and thought 'wow, this is my next product' it doesn't mean, that he didn't see a chance for some improvement on the client.

      Actually, I think of these kind of statements not much.

      I'd rather say don't trust consultants or marketeers who think to know better. I have learned a lot on how blog works by just doing it for three years now. But my business is different to others, so I can tell on how it works with me an I can tell what I think could work for others.

      Once I met a psychologist who told his audience adverticer would be a bunch o' crap. And most things sounded reasonable and I thought wow, his know how put together with the know how of a marketeer and an adverticer and you get a top team with a great impact. But THIS psychologist didn't show to be a good team player. So all the good stuff he had to say would lead to just the same failure, because important knowledge was still missing.

      Do you realy think, that your statement helps anybody? Isn't it just some emotional reaction on some kind of antipathy?
    • John Jantsch
      Maybe we should make this a movement of some sort!
    • analysisparalysis
      Amen! I am sick of being pitched ebooks on how to sell ebooks on how to sell ebooks. Keep up the good work...nice to have a trustworthy resource.

      Bart Bullock
      www.analysisparalysis.typepad.com
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