Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickySo often we rush through client meetings aimed solely
on getting the order or getting through the agenda.
What we can miss with this approach is the opportunity
to bring real value or real change.
I suggest that at some point in a client relationship you
should be brave enough to ask […]

I�ve stumbled across yet another way to use testimonials.
If you, like many business owners, find the glowing, check
in hand, look what I made last week type of testimonials a
turn-off, then ignore the approach but understand the power
of the tool.
Get testimonials from happy clients, but get ones that support
your core marketing themes and messages, even if […]

I know that way too much has been written about the already
Iconic IPOD, but I finally broke down a got my wife one for her
birthday and I now have a glimpse at what all the fuss is about.
(In case you’re thinking, like my kids, that buying it for my wife
was just a scam to get […]

About once a week I get an email from someone who wants to know
how they should get started blogging. I used to launch into a discussion
about software and various options for hosting and driving traffic, but
lately I’ve come to the conclusion that you get started blogging like you
get started doing a lot things.
So, here’s my […]

I am hosting part two of my 7 session teleseminars on Local
Online Marketing topics. Be sure to sign-up for next week’s
session on RSS.
Session #2 - Wednesday, Feb 23rd - Noon Central Time (GMT -6)
How to deliver your marketing message directly to your customer’s
computer desktop - The basics of marketing with RSS - Feb 23rd-
Noon […]

Building value and trust while proving how your small business is
different from every other small business that says it does what
you do, is pretty much the game.
I discovered long ago that there is a hidden tool in most small
businesses that can aid in this task.
The tool is so simple you may be tempted to […]

The title to today’s post you may recall comes from the theme song for
the Girl Scouts of America (I’ve got four daughters, I know a few things
about girls!)
But for the small business marketer it applies nicely. Many small
businesses feel like marketing is all about the hunt for new
customers (friends)
True enough, you’ve got to continue to […]

Bob Serling, a marketer that I have a lot of respect
for, came out today with his official position on
blogging in his newsletter today.
“So my official position on blogging at this time is, “wait
and see”. While blogging has shown potential promise, it
hasn’t yet delivered solid results. If and when it does, I’ll
revisit the issue, but always […]