Small Business Marketing Blog from Duct Tape Marketing

Quite often people want to know if they can make any money with this blog thing. To this I currently have two answers: yes and maybe so. There are many ways to measure the success of one’s blogging efforts and an announcement by AllBusiness.com demonstrates a growing trend in the "mainstreamness" of blogs. A number [...]

I was interviewed this week at Marketing Studies on the subject of corporate blogging.
Have a listen
Some of the topics covered in this interview:
* Steps to producing a blog that won top honors by MarketingSherpa.com readers.
* The difference between e-zines and blogs, especially in terms of the marketing [...]

I am hosting session 5 in my local online marketing series
Search Engine Optimization basics to win the local search traffic game – Or how to get found in your town
Mar 30th – Noon Central
Special Guest – Aaron Wall – SEO Book
Local prospects, search locally. If you want your web site to be found [...]

Hey, wake-up, the 1st Quarter of 2005 is coming to a close. By now, you should have made 3 or 4 contacts of some fashion with everyone on your prospect list. What, you don’t know what to send them?

A press release
A thank you card
A case study
An article you wrote
An article someone else wrote
A series of [...]

Want to break into a new market? One of the greatest ways to do so is to find a business that is already a player in the market and create a tool that will help them gain more business or enhance their value with their existing clients and offer it to them to distribute with [...]

Eventually you’ve got to raise your prices. You’ve held on for five years now because the last time you asked your clients to allow a $5 increase they screamed and moaned for weeks.
Here’s a solution that will allow you to boldly hike the price and increase referrals at the same time.

Raise your prices [...]

Word on the AP wire today is that Yahoo plans to finally take advantage of its gigantic user base to introduce a blogging tool.  The description on a Yahoo beta page describes a service that seems as though it is a hybrid blogging and social networking tool that will allow users to take advantage of [...]

For local type businesses, those that just want business from around town, the Internet is becoming more and more important. As the search engines move to implement their local search strategies, local businesses will need to understand the playing field
Here’s a tip: The Internet Is The New Phone Book and you better make sure you [...]