Questions? Feedback? powered by Olark live chat software

Blogs As A Marketing Integration Tool

Last week I made this post about niche websites and several people wisely chimed in that blogs can do the same thing – and they are right. Last week I said:

Every business needs a web site. That’s no longer a debate. I contend, however, that every business really needs at least two web sites. You should have one to tell about your company and your services and one that focuses strictly on providing great content about some aspect of your industry. Think in terms of a site that would rank very high in search engines for important key words.

For example – A law firm would have their formal firm site SpencerFane.com but they would also launch a site called MidwestConstructionLaw.com to act as a portal of information for anyone interested in the construction business.

And to this I add – And they would assign a member of their construction team to blog at the Midwest Construction Law Blog.

I beleive that for small businesses, blogs can be the perfect tool to integrate your marketing message with tools such as your website and printed materials. They are not THE marketing tool, simply another powerful one to help you get more out of all of your marketing efforts.

There may come a day when all websites are really blog sites but for now I still think there is a place for all three.

Technorati Tags:

Don't miss a single word!
Complete the form and we will send you articles just like this every week.

Raven Tools SEO Tools
  • http://www.buildabetterblog.com Denise Wakeman

    This is exactly the strategy I recommend to my clients who are primarily solo professionals. I would add an ezine to that list as well in order to reach the people who prefer to get info in their email inbox and to drive traffic to both the blog and website. They are all tools in one’s marketing toolbox.

  • http://www.okpatents.com/phosita Douglas Sorocco

    I can attest that the two site concept works! Blog (http://www.okpatents.com/phosita) launched first and then main site. Firm site pulls content from blog and displays on the main website. Almost everyone who visits the main site goes over to the blog. Our next foray will be screencasts and a Wiki but I am having trouble getting my head around how to make it useful as part of an IP firm site.

  • http://www.TheSmallBusinessGuru.com Melody Campbell, The Small Business Guru

    With the introduction of WordPress themes such as any of the Revolution themes is it really necessary for any organization to have both a static website and a blog?

    For example, the Revolution Media Pro (I’m sure there are other themes that do this) several significant categories can be served up on the home page with featured post headlines that capture the visitors attention much the same way magazine headlines compel the shopper to buy the magazine from the rack. Individual posts are then read with a soft call to action and possibly directed to a static page where products or services are offered.

    Seems to be more efficient way to draw in the visitor and deliver information to have the company information and blog all in one place.

    I would love to read your thoughts on this my opinion.