Small Business Marketing Blog from Duct Tape Marketing

There’s a plumber in my hometown that created some yardsigns during the last election and convinced some customers to put them in their yard at the height of the electioneering cycle. These signs promoted – Bob Hamilton for Plumber. They were cute and likely generated some positive buzz.

I’ve long considered the idea to perhaps be [...]

Have you ever wanted to differentiate yourself from every other business that is chasing your hottest prospects.
Let’s say you have a Top 25 prospect list. One of the ways to get a leg up on everyone else in who also has this same list is to find out two simple pieces of information and then [...]

About a week ago KFC announced that they would start aggressively opening new stores under the old name – Kentucky Fried Chicken. This announcement raised some eyebrows as the company had invested a bunch of money in rebranding itself as the more healthy sounding KFC.
I say, the best marketing is usually the marketing that is [...]

The savvy marketing folks over at Marketing Sherpa are once again hosting their Best Blog Awards – they are currently taking nominations until May 15th.
Duct Tape Marketing won last year’s award for “Best Small Business Marketing Blog” I would love to be considered for that award again this year. If you would like to [...]

This happens every day in every neighborhood in America.
I was grilling some steaks last Saturday when a new neighbor leaned over our adjoining fence to introduce herself. We chatted for a moment and our dogs got to know one another and then she asked me who I used as a vet. (The Over the Fence [...]

One of the latest Internet crazes is this thing called Podcasting
I must admit that on the surface it sounds pretty cool, but then the hype started. . .and I got suspicious.
The Internet marketing folks want you to believe that this is the next great way to make a bundle but nobody seems to notice that [...]

Over the past few months I have been hosting free marketing teleseminars with guest experts
in a variety of topics.
After each session I produced a page of links and resources related to the topic. Go have a look
at these pages and you will shorten your marketing education significantly.
Business Blogging Resources for any business considering a [...]

I don’t know if it’s just me but it sure seems like Yahoo is working overtime these days.
Today Yahoo announced a major enhancement to their local offering – free websites.
Now, any business with a physical address can create a very simple 5 page web site using a templated wizard type form. These sites are not [...]