Small Business Marketing Blog from Duct Tape Marketing

Radio has become a tough advertising vehicle. Radio station formats change like the wind, Internet and satellite radio have begun to take hold offering commercial free listening environment and even the coveted 18-45 age group has become increasingly hooked on the iPod.
There is one radio advertising vehicle that actually will benefit from the above factors [...]

Referrals don’t just happen. Well, that’s not entirely true. If you are doing a good job for your clients, the occasional accidental referral will likely come your way.
The idea should be to make referrals happen intentionally. I work with a large number of independent professionals and they seem to have this deep belief that asking [...]

If you are like most, when you receive a compliment, you look down at your shoes, shuffle your feet, get a little blushy and stammer something like, shucks, it was nothing. That’s the way most of us are wired, taught by our parents to accept compliments begrudgingly. As a marketer, I’d like to suggest [...]

Creating localized keywords, internal links and Google Adwords campaigns is a great strategy if you are trying to win local searchers.
You know, the person that is looking for just the right remodeling contractor in their upscale suburb.
One strategy that I’ve employed is to sprinkle targeted suburb names in a visually pleasing, contextual way throughout [...]

I know a lot folks still don’t get this whole RSS thing and that’s because, well, it’s a tad confusing.
Part of the problem really is the RSS isn’t a thing really, it’s more like a concept or a tool. What you make of it depends on a lot of things. So, RSS is a lot [...]

Blogs are hot and with reason. They help you tell your story, generate tremendous search engine attention and create content that can be syndicated and read by a growing number of people.
Having said that, let me state that blogs are only a tool and not THE tool that so many “Internet Marketing Gurus” would have [...]

I want to tell you about a new service that I ran across that I think could have some very powerful applications for anyone who sells or serves clients – okay, that’s about everyone.
Sales Force Audio is a simple service that allows you to dial a number and record any message. You also record the [...]

Lumps in Gravy, bad. . .lumps in your mail, good!
A simple way to make your mailing stand out is to give is some dimension. That’s a fancy way for saying put something in it. Or put it in a box or bag or some other odd shaped delivery vehicle. Sometimes, letters and postcards are just [...]