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  • See Compliments For What They Are

    If you are like most, when you receive a compliment, you look down at your shoes, shuffle your feet, get a little blushy and stammer something like, shucks, it was nothing. That’s the way most of us are wired, taught by our parents to accept compliments begrudgingly. As a marketer, I’d like to suggest that you start looking at compliments as marketing moments of opportunity.

    I believe that when a client reaches out and tells you that you did a good job for them, they are asking you to take the relationship up a notch. Don’t let the opportunity slip on by. You’ve got to get straight in your head that this is the perfect time to ask for and receive a testimonial, a lead, new business or a referral. You don’t have to fall all over yourself acknowledging how smart you are. You can seize the day tastefully by simply being prepared to suggest that your client might know someone else who would like these kinds of results.

    The best time to enter the house is when the door is open

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    Posted by: John Jantsch on May 26, 05 | 4:04 pm
    Category: Referral Marketing | Tags:

    Comments
    • <trackback>Great Tip from Our Blog of the Day Duct Tape Mark
      I've loved Duct Tape Marketing Weblog - long before it was voted "Voted Best Small Business Marketing Blog".

      Here's what John had to say about compliments from clients recently :

      "I believe that when a client reaches out and tel...</trackback>
    • Nadine
      A customer recently attended a conference with me. He was quite talked very positively about our solution.

      We made sure someone from our company attended most of the sessions at the conference so we could track what our customer was saying and the use his comments as an almost 'real-time' testimonial at our booth.
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