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	<title>Comments on: The Testimonial Writing Machine</title>
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	<link>http://www.ducttapemarketing.com/blog/2005/08/28/the-testimonial-writing-machine/</link>
	<description>Small business marketing blog</description>
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		<title>By: Barry Zweibel</title>
		<link>http://www.ducttapemarketing.com/blog/2005/08/28/the-testimonial-writing-machine/#comment-273</link>
		<dc:creator>Barry Zweibel</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
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		<description>One of the best ways I&#039;ve found to get good testimonials is by asking in the moment ... whenever a client says something about your work that you find particularly endearing, insightful, savvy, etc. ask them right then and there if you can use what they just said as a testimonial.

Give it a try and see!

Barry Zweibel
www.ggci.com/blog</description>
		<content:encoded><![CDATA[<p>One of the best ways I&#8217;ve found to get good testimonials is by asking in the moment &#8230; whenever a client says something about your work that you find particularly endearing, insightful, savvy, etc. ask them right then and there if you can use what they just said as a testimonial.</p>
<p>Give it a try and see!</p>
<p>Barry Zweibel<br />
<a href="http://www.ggci.com/blog" rel="nofollow">http://www.ggci.com/blog</a></p>
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		<title>By: John Jantsch</title>
		<link>http://www.ducttapemarketing.com/blog/2005/08/28/the-testimonial-writing-machine/#comment-275</link>
		<dc:creator>John Jantsch</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-275</guid>
		<description>Great point Charlie and a good reminder of a strategy that we should all be practicing as well. I&#039;ve often found that just by making a few phone calls like this when you feel things are bit slow can turn up a few &quot;I&#039;ve been meaning to call you&quot; type sales just sitting out there waiting for you.</description>
		<content:encoded><![CDATA[<p>Great point Charlie and a good reminder of a strategy that we should all be practicing as well. I&#8217;ve often found that just by making a few phone calls like this when you feel things are bit slow can turn up a few &#8220;I&#8217;ve been meaning to call you&#8221; type sales just sitting out there waiting for you.</p>
]]></content:encoded>
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		<title>By: Charlie Cook, The Marketing Response Expert</title>
		<link>http://www.ducttapemarketing.com/blog/2005/08/28/the-testimonial-writing-machine/#comment-276</link>
		<dc:creator>Charlie Cook, The Marketing Response Expert</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-276</guid>
		<description>John,

I have far more success calling past clients to find out what they liked about the product or services. More often than not, they bring up additional needs and the conversation not only results in a testimonial but in more work.

Best,

Charlie Cook
www.marketingforsuccess.com

/ helping small business owners get a better response and more clients with their marketing //
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		<content:encoded><![CDATA[<p>John,</p>
<p>I have far more success calling past clients to find out what they liked about the product or services. More often than not, they bring up additional needs and the conversation not only results in a testimonial but in more work.</p>
<p>Best,</p>
<p>Charlie Cook<br />
<a href="http://www.marketingforsuccess.com" rel="nofollow">http://www.marketingforsuccess.com</a></p>
<p>/ helping small business owners get a better response and more clients with their marketing //</p>
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		<title>By: Marketing Interactions</title>
		<link>http://www.ducttapemarketing.com/blog/2005/08/28/the-testimonial-writing-machine/#comment-2070</link>
		<dc:creator>Marketing Interactions</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-2070</guid>
		<description>&lt;trackback /&gt;&lt;a href=&quot;http://marketinginteractions.typepad.com/marketing_interactions/2005/08/can_content_for.html&quot;&gt;Can Content Forecast Company Viability?&lt;/a&gt;
My last post Commitment, Consistency and Reputation Determine Brand talked about content in context, and the mentioned the fact that a lot of the content on the web these days is dismissed as marketing hype. This morning, I noticed a post over on Fast ...</description>
		<content:encoded><![CDATA[<trackback /><a href="http://marketinginteractions.typepad.com/marketing_interactions/2005/08/can_content_for.html">Can Content Forecast Company Viability?</a><br />
My last post Commitment, Consistency and Reputation Determine Brand talked about content in context, and the mentioned the fact that a lot of the content on the web these days is dismissed as marketing hype. This morning, I noticed a post over on Fast &#8230;</p>
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