Small Business Marketing Blog from Duct Tape Marketing

Next Tuesday, October 4th, 11 am Pacific (Noon M, 1pm C, 2pm E) I will be interviewed on a free teleseminar hosted by Steven Van Yoder, author of Get Slightly Famous, on the – The Basics of Business Blogging (and why every business should have a blog)
Here are some of the things we will discuss [...]

Look, I’m not going to waste too much time trying to convince you that people are searching for every kind of business, right there in you hometown, using the Internet. Every major search engine is rushing to become the next local phone book and you need to get your business listed now, while it’s still [...]

You may know a little about Yahoo and Google News but, you may not be seeing those two services for the true potential they have.
First, let’s start with the basics.
Here are the links to Google News and Yahoo News. On the surface they look like any news reporting site giving out the day’s top headlines. [...]

I conducted a teleseminar yesterday with about 500 small business owners in attendance. I recorded the call and you may listen to, download or subscribe to the audio portion of “How to build the Ultimate Small Business Marketing System in 7 steps” by visiting the Duct Tape Marketing Radio Podcast.
I have posted the mp3 file [...]

It may not be that glamorous but one of the best ways to differentiate your business is to show your clients and prospects checklists.
See, lots of folks talk about quality, speed and accuracy but few really deliver it. If you could offer your prospects proof that you not only deliver the goods you have a [...]

Few things are sold without a prospect reading a written word or two.
Business owners often ask me what they should be looking for in a marketing assistant and I always say – find someone who can write.
Now, let me back up and tell that what I really mean. Find someone who will write.
Many people claim [...]

I’m a big fan of PR. I’m also a big fan of PRWeb when it come to putting press releases out to the world. But, there is a growing list of alternative PR resources.
One of my BlogLightning students, BZ Riger-Hull of Spiritual Marketing (means she purchased BlogLightning and built her blog in a flash) recently [...]

So, three young guys walk into Starbucks, and one of the guys is practically jumping up down enthusiastically telling the others something seemingly urgent.
When they finally come into earshot I realize that the animated one is trying, passionately, to convince the other two to start their own business.
Part of logic went like this: Business ownership [...]