Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyOver the course of the last twenty years I have had the occasion to work with several very large non-profit agencies. One of the things that all non-profit agencies must get good at to survive is asking for money. The standard tool used in fundraising is something […]

Every scrap of paper that leaves your business is performing a marketing function.
Today’s idea is not earthshattering, but it is one that many businesses, large and small, overlook.
You send invoices, fax covers, memo, notes, request and all other manner of “non-marketing” related correspondence to - you guessed it, your clients, referral sources and prospects.
It’s a […]

If you can provide goods, services, knowledge, systems or advice that is indispensable, your clients will remain loyal for all times.
Now, you know you do that already right? But, maybe your clients don’t always appreciate how much you do for them. One way to make this principle work for you is to intentionally build features […]

Scott Allen the entrepreneur writer at About.com, contributor to Fast Company and author of the Virtual Handshake named little old Duct Tape Marketing as one of the Top 10 Most Practical Blogs for Entrepreneurs
The entire list is well worth a visit and I am thankful to be a part of it.

About a week ago I wrote a post that explained the renewed marketing power of the hand written note. One of my readers, David Lorenzo, actually thought I was serious and he took my advice and ran with it.
Below is David’s post about his very positive experience using this little strategy. I don’t always get […]

A bit of a soap box speech today, but I can’t take visiting another small business web site only to be greeted by a home page that says - Welcome to our web site! (then of course, the title tag is the name of the company) It’s like someone wrote this rule that, if you […]

Blogs, podcasts and RSS are all the rage in marketing circles, but sometimes you’ve got to remind folks just why that is.
In my book, new technology for new technology sake can be a waste of time or, at least, a distraction if there is no marketing payoff in its use.
For some, seeing the benefits of […]

Look, this post is hard for me to write. I like to think of myself as an NPR kind of smart guy, but I have to tell you that the one place I turn to keep myself rooted in how the world thinks and buys, you know, marketing research, is PEOPLE magazine.
I know, not exactly […]