About a week ago I wrote a post that explained the renewed marketing power of the hand written note. One of my readers, David Lorenzo, actually thought I was serious and he took my advice and ran with it.
Below is David’s post about his very positive experience using this little strategy. I don’t always get to draw this kind of straight line to proof that this stuff works, so I thought I would reprint David’s post here to help reaffirm this powerful marketing strategy.
From David’s Blog:
“Duct Tape Marketing had a post last week that got me thinking. In the post John Jantsch discussed the power of penning a hand written note to friends, clients or prospects. I have used this tactic before – mostly to express thanks or to welcome someone to the team.I decided to try a little experiment. I went through a couple of weeks of local periodicals and I picked out people that were featured in articles and I send them each a handwritten congratulations note. I said something to the effect – “I saw the article on your business in XYZ Magazine. Congratulations on your success. I’d love to speak with you some time to hear the story of how you got to where you are.” I sent twenty of these notes.
I was astonished to receive seven e-mails, two letters and a phone call in return. Half of the people I sent the note to wanted to take me up on my offer to meet and tell their story!
This is not only going to be a great learning experience for me, but it will also be a networking opportunity. The moral of the story is: If you want to connect with people in your local business community showing a genuine interest in them and their business is the way to do it. A handwritten note is a great way to start.”
Here’s the link to my original post
And the link to David’s post
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