Comments on: What’s Your Blue Light Special? http://www.ducttapemarketing.com/blog/2005/11/10/whats-your-blue-light-special/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Much Ado About Marketing http://www.ducttapemarketing.com/blog/2005/11/10/whats-your-blue-light-special/#comment-2580 Much Ado About Marketing Wed, 30 Nov -0001 00:00:00 +0000 #comment-2580 <trackback /><a href="http://muchadoaboutwhatever.blogspot.com/2005/11/little-surprise-could-be-big-for-your.html">A Little Surprise Could Be Big For Your Business</a> This post in the Duct Tape Marketing blog provides some great insights into how you can delight a customer or client by surprising them once in a while. John Jantsch, the brain behind the adhesive, suggests companies build surprises into their market... A Little Surprise Could Be Big For Your Business
This post in the Duct Tape Marketing blog provides some great insights into how you can delight a customer or client by surprising them once in a while. John Jantsch, the brain behind the adhesive, suggests companies build surprises into their market…

]]> By: Donor Power Blog http://www.ducttapemarketing.com/blog/2005/11/10/whats-your-blue-light-special/#comment-2612 Donor Power Blog Wed, 30 Nov -0001 00:00:00 +0000 #comment-2612 <trackback /><a href="http://www.donorpowerblog.com/donor_power_blog/2005/11/surprise_your_d.html">Surprise your donors</a> The ever-useful Duct Tape Marketing blog remembers the old Kmart Blue Light Special in a post title What's Your Blue Light Special? The power of the Blue Light Special was the surprise. Shoppers couldn't predict it, so it had higher Surprise your donors
The ever-useful Duct Tape Marketing blog remembers the old Kmart Blue Light Special in a post title What’s Your Blue Light Special? The power of the Blue Light Special was the surprise. Shoppers couldn’t predict it, so it had higher

]]> By: Mike Bawden http://www.ducttapemarketing.com/blog/2005/11/10/whats-your-blue-light-special/#comment-204 Mike Bawden Wed, 30 Nov -0001 00:00:00 +0000 #comment-204 John, This is a great piece of advice. I especially like the idea of building surprises into your marketing plan. Not only does it make sense, but it could add a good bit of fun to a planning session or agency brainstorm for a client. Great advice as usual. I've added this post to my list of blog posts marketers should read for Tuesday's (11/22) "Much Ado About Marketing" blog. Thanks again, Mike Bawden Brand Central Station John,

This is a great piece of advice. I especially like the idea of building surprises into your marketing plan. Not only does it make sense, but it could add a good bit of fun to a planning session or agency brainstorm for a client.

Great advice as usual.

I’ve added this post to my list of blog posts marketers should read for Tuesday’s (11/22) “Much Ado About Marketing” blog.

Thanks again,

Mike Bawden
Brand Central Station

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