Questions? Feedback? powered by Olark live chat software

Is Your Voicemail Message Painfully Boring?

Yesterday, I was sent to voicemail on three phone calls in a row. That’s not unusual these days, but what I found annoyingly silly was the fact that each of the would be called had a voicemail message that said “Hi, this is so and so, I’m either on the phone or away from my desk.” – word for word identical and painfully boring.

What if you used your voicemail message to send a subtle marketing hint or at least something attention getting. Rememeber, half the battle for your small business is to find ways to stand out in a crowd. In all things, you’ve got to start considering how to differentiate a bit.

It’s easy to be overly cute on voicemail, but it’s also one of those little things that, like an email signature, adds to the collective impression of your brand. Why not give it some thought? And while you’re at it, why not create a set of standards for this little marketing tool that everyone in the organization uses. I know that Betty in accounting does a great Lily Tomlin impression, but you might need to suggest that she leave that to her home voicemail.

So, instead of telling me the obvious or what today’s date is, why not – This is so and so, currently I’m providing another patient with a pain-free dental experience, but . .
Or, Welcome to such and such, we’re busy creating wonderful new products . .

In the end, the little things add up to the whole big thing!

Care to share some of your favorite voicemail messages? Register to the left and comment below.

Don't miss a single word!
Complete the form and we will send you articles just like this every week.

  • http://mattonmarketing.blogspot.com/2005/11/making-voicemails-work-harder.html Matt on Marketing
    Making Voicemails Work Harder
    Your caller already knows how to leave a message, so you don’t have to waste valuable seconds giving him or her instructions. With this message, I’ve communicated a core benefit, let the caller know I want to do the same for him or her, and then dire…

  • Arthur

    Voice-mail is a prime reason businesses lose sales. Today’s speed of light multi-tasking executive does not need to listen to a menu of select one (1) for this and two for that and press star 6 to select a name.It’s this blah, blah de-da that induces @#%*!@#! and a call to your competitor. I’m taking your advice and crafting a new message each week from now on. 212-777-6778×305.

  • Rosa

    I agree that voicemails can be boring and that there should be a set of standards, especially for businesses that generate revenue from telephone calls (e.g. Insurance companies and call centres). Standards in voicemail is a must! If your workforce is ‘front-line’ they should be contactable at all times, with the ability to respond to the message quickly and efficiently. This means diverting office phones to mobile, which does not elevate the problem – you still have to setup and listen to the voicemail.

    I work for a start-up who has an amazing solution called voicemail-to-text. It is very different in that not only do you have the ability to set up your voicemail message to suit your needs, but you also have the ability to read your voicemail messages as text or even email.

    What’s truly brilliant is that no matter where you are or what you are doing you will receive the message.

    I know that I am biased but think everyone should have a solution like this – we all use voicemail, but it does not always make our lives easier. This does!

    You can try it yourself free for a week http://www.spinvox.com

  • http://www.prosperityforyou.com Ken Partain

    John, I started doing this a few months ago and have had several comments from callers who liked hearing a different message. As Rachel mentions including benefits of your product or service with the message is always a good idea.

    Here is my message: “Thank you for calling. I am out of the office today showing another company just like yours how to improve their processes and make more money using our software…”

  • Chris Woodruff

    So how often do people suggest voicemail message get updated? Each day, week, month or can a message live for a long time? I know recruiters that update their messages depending on the client’s needs. Works well I think because you know what they are hot for when you get to their voicemail.

  • http://www.Launch-Marketing.com Rachel Jordan

    I agree with John that every point of communication your clients and prospective clients have with your company, product or service should reflect your company’s mission of how it successfully serves clients. It is important for any company to provide a strong, engaging, and professional image. If there is a way to incorporate a little buzz to make someone remember you and call back; then all for the better.

  • John Jantsch

    I guess “how long” depends on a few things. We tend to get tired of our own messages and ads way before the market does. If you have lots of repeat callers then you might change it up just so they keep listening. On the other hand, if your callers are frequently new, create a good one and stick with it.

    In some cases, transmitting useful information like your recruiter can be a great way to shorten the phone tag cycle as well.

  • John Jantsch

    Stacy,

    If your callers ever don’t reach you, anything is better than – I’m on the phone or away from the spaceship.

    You’re right, true marketing messages are better for “front line” folks, but you might consider a quote that inspires your work or approach or a fact or tip that would remind the all why they called you in the first place.

    Now how much time and energy does that take!

  • Stacy Brice

    John,

    Great post, and it got me thinking…

    Do you think this is something everyone should do? For instance, mine has always been generic, because by the time people get to me, they already know me, what I do, have appointments to speak with me, we have an agenda, etc. IMO, a VM message with a little extra would be pretty much wasted time and energy for me… but I’m open to being completely wrong about this!

    Wouldn’t this be a smarter strategy for people who are more front line?

    Stacy

  • http://goldenmarketing.typepad.com/weblog/2005/11/voicemail_messa.html Golden Practices
    Voicemail Messages as Marketing Tools?
    A great post by John Jantsch today really caught my eye. In fact, before I read the whole thing, I picked up the phone and changed my company’s main phone greeting. John suggests: Yesterday, I was sent to voicemail on

  • anna

    I use 101voicemail internet service and it’s great. Saves me time and money from having to answer phones all day.

  • http://www.Macryn.com/ Lecia Macryn Voice Services

    Also, thought to add that if you have a small business and want to enhance your image, voicemail greetings recorded by professional voice talent makes a big difference. Our company works with small business owners as well as large corporations and provides custom voicemail, auto attendant, voice prompt recordings for all types of phone systems, even mobile phones.
    Lecia Macryn Voice Services

  • http://www.Macryn.com/ Lecia Macryn Voice Services

    Also, thought to add that if you have a small business and want to enhance your image, voicemail greetings recorded by professional voice talent makes a big difference. Our company works with small business owners as well as large corporations and provides custom voicemail, auto attendant, voice prompt recordings for all types of phone systems, even mobile phones.
    Lecia Macryn Voice Services