Comments on: Being First Is Often Enough For The Media http://www.ducttapemarketing.com/blog/2005/11/23/being-first-is-often-enough-for-the-media/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Career Intensity Blog - David V. Lorenzo http://www.ducttapemarketing.com/blog/2005/11/23/being-first-is-often-enough-for-the-media/#comment-2587 Career Intensity Blog - David V. Lorenzo Wed, 30 Nov -0001 00:00:00 +0000 #comment-2587 <trackback /><a href="http://careerintensity.com/blog/?p=50">Being First Gets you Noticed</a> One of the quickest ways to get you career to take off is to be first at something. Duct Tape Marketing has a post up about this topic.  Here’s the money quote:< ?xml:namespace prefix ="" o />  “The media lov... Being First Gets you Noticed

One of the quickest ways to get you career to take off is to be first at something. Duct Tape Marketing has a post up about this topic.  Here’s the money quote:< ?xml:namespace prefix ="" o /> 

“The media lov…

]]> By: Wayne E. Pollard http://www.ducttapemarketing.com/blog/2005/11/23/being-first-is-often-enough-for-the-media/#comment-158 Wayne E. Pollard Wed, 30 Nov -0001 00:00:00 +0000 #comment-158 John, you are right on point - the media love firsts. And when you are first in an area, you've got to tell this to the media as often as possible. Previously, I wrote for the business sections of two Gannett-owned newspapers. Finding a company that was first in some area was always newsworthy. However, occasionally, a company spokesperson would tell me that they were first in an area and the person would hear my two favorite words: so what? My point? Be first in an area that truly matters. Wayne E. Pollard, Author, "Minds Before Market Share: The Art of Public Relations" John, you are right on point – the media love firsts. And when you are first in an area, you’ve got to tell this to the media as often as possible. Previously, I wrote for the business sections of two Gannett-owned newspapers. Finding a company that was first in some area was always newsworthy. However, occasionally, a company spokesperson would tell me that they were first in an area and the person would hear my two favorite words: so what? My point? Be first in an area that truly matters.
Wayne E. Pollard, Author, “Minds Before Market Share: The Art of Public Relations”

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