Small Business Marketing Blog from Duct Tape Marketing

Make a strong, over the top, offer, guarantee, try before you buy, come in and get a no strings attached sample, and then boldly smile as your prospects and clients take you up on it. And, don’t ruin your offer with fine print.
I came across this seemingly killer marketing tactic as I sat in the [...]

Basecamp is a web app with a very nice set of features for project management. The software is the creation of 37 signals and is one of a suite of tools built to do some very useful things. I use Basecamp to manage client projects. I can upload files, create to do lists, milestones and [...]

It’s funny how often small business owners will spend months chasing a new customer and then once they land them, they have no process in place to make sure they serve their needs and communicate key information.
When a client says yes you should be prepared to shift your marketing process to teach them how to [...]

Think about this for a New Year’s Marketing mantra: Tis better to get one generation tactic working reasonably well than to run off chasing the next cool thing.
I’m guilty, I know most small business owners are, of chasing the next new thing. The truth is that most well-thought out marketing strategies will pay-off given your [...]

Anyone that gets my Duct Tape Marketing weekly newsletter already knows that I’m a big music fan. Just for fun I recommend one album I like each week that same way I might a book or web site. The funny thing is that I even though my newsletter is about marketing, my readers love to [...]

Sometimes, maybe it’s the time of year, I get nostalgic for hand made paper things. All of the bits and bytes of emails and web sites occasionally leave me longing for the heft of a fine crafted ink pen.
I’ve talked a lot on this blog about handwritten notes as a marketing tool. There’s just [...]

Please join me in welcoming Rob Marsh, VP of Creative Services at LogoWorks.com to the Duct Tape Marketing Blog Channel.
Rob is writing on design issues at Design Matters and is a great addition to the team.
LogoWorks is a fascinating Internet success story and one that I think most small business marketers should get to know. [...]

Google announced last month the creation of something they call Google Base. This seemingly useful new tool allows anyone with an account to upload a database of products. I have a client that has an online hardware store so it seemed logical to upload his product database and see what happened. What happened was that [...]