Comments on: Use Yahoo and Google Alert as Sales Tools http://www.ducttapemarketing.com/blog/2005/12/05/use-yahoo-and-google-alert-as-sales-tools/ Small business marketing blog Sat, 21 Nov 2009 16:03:46 -0500 http://wordpress.org/?v=abc hourly 1 By: MrGoogleAlerts http://www.ducttapemarketing.com/blog/2005/12/05/use-yahoo-and-google-alert-as-sales-tools/comment-page-1/#comment-407732 MrGoogleAlerts Wed, 03 Jun 2009 15:47:15 +0000 #comment-407732 Exactly. I hate the term Drip marketing, but it certainly works. I like to think of it as FYI marketing. All you have to do is forward Google Alerts that would interest your clients to show that you really care. I've written up the details in a recent blog post:<br><a href="http://www.alertrank.com/mrgooglealerts/2009/05/15/setting-up-an-automated-drip-marketing-campaign-with-google-alerts/" rel="nofollow">http://www.alertrank.com/mrgooglealerts/2009/05...</a><br><br>A more automated way to handle this is to auto-tweet alerts that would interest your clients to your twitter account. It helps establish you as an expert in any field. Exactly. I hate the term Drip marketing, but it certainly works. I like to think of it as FYI marketing. All you have to do is forward Google Alerts that would interest your clients to show that you really care. I've written up the details in a recent blog post:
http://www.alertrank.com/mrgooglealerts/2009/05...

A more automated way to handle this is to auto-tweet alerts that would interest your clients to your twitter account. It helps establish you as an expert in any field.

]]> By: Jay Gilmore http://www.ducttapemarketing.com/blog/2005/12/05/use-yahoo-and-google-alert-as-sales-tools/comment-page-1/#comment-136 Jay Gilmore Wed, 31 Dec 1969 19:00:00 +0000 #comment-136 John, I took your advice and signed up for both and found both to provide terrible results. As an an example the keyword phrase " website design Canada" provided a page of results that had nothing to do with website design. It provided results for an industrial design firm that happened to have offices in Canada. I think that there needs to be an optional check box to select degree of strictness for the keyword phrases. For very specific keywords -- like my company name-- it provides results that are desirable but I will leave it for now. Yahoo's was by far the worst for results and has not yet, after a week provided a single desirable result. I just end up with spammy press releases from PRWeb etc. If you were to truly use this as a tool for your business you the services need a lot of added configurability. All the best, Jay Gilmore http://www.smashingred.com John,

I took your advice and signed up for both and found both to provide terrible results. As an an example the keyword phrase ” website design Canada” provided a page of results that had nothing to do with website design. It provided results for an industrial design firm that happened to have offices in Canada.

I think that there needs to be an optional check box to select degree of strictness for the keyword phrases. For very specific keywords — like my company name– it provides results that are desirable but I will leave it for now. Yahoo’s was by far the worst for results and has not yet, after a week provided a single desirable result. I just end up with spammy press releases from PRWeb etc.

If you were to truly use this as a tool for your business you the services need a lot of added configurability.

All the best,

Jay Gilmore
http://www.smashingred.com

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