Comments on: So How Do You Find the Perfect Mailing List? http://www.ducttapemarketing.com/blog/2005/12/14/so-how-do-you-find-the-perfect-mailing-list/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sarah Harrington http://www.ducttapemarketing.com/blog/2005/12/14/so-how-do-you-find-the-perfect-mailing-list/#comment-305 Sarah Harrington Wed, 30 Nov -0001 00:00:00 +0000 #comment-305 John, we are B2B marketing consultants and find that that most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market. These companies often market and sell to approximately one third of their available potential. This results in a number of undesirable consequences. 1. They are over-communicating to the one third of the market they are seeing, wasting marketing effort and funds. 2. They are are effectively giving up two thirds of thier opportunity, and a major chunk of revenue, to the competition without a fight. Check out how we help customers get Complete Market Visibility by reading our Unlocking Sales Among Untapped Prospects white paper. It can be downloaded at http://www.massini-group.com/Ideas/Shrink_blind_spots.asp. John, we are B2B marketing consultants and find that that most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market. These companies often market and sell to approximately one third of their available potential. This results in a number of undesirable consequences. 1. They are over-communicating to the one third of the market they are seeing, wasting marketing effort and funds. 2. They are are effectively giving up two thirds of thier opportunity, and a major chunk of revenue, to the competition without a fight.

Check out how we help customers get Complete Market Visibility by reading our Unlocking Sales Among Untapped Prospects white paper. It can be downloaded at http://www.massini-group.com/Ideas/Shrink_blind_spots.asp.

]]> By: Ninefish http://www.ducttapemarketing.com/blog/2005/12/14/so-how-do-you-find-the-perfect-mailing-list/#comment-134 Ninefish Wed, 30 Nov -0001 00:00:00 +0000 #comment-134 Thanks John, great post as an aside though, i wonder why you don't do full text in the RSS feeds, it's frustrating to be reading a relevant post in a feed reader and then have to follow the link to get the rest of the post. i'm not scoble, but he makes a relevant point today here http://scobleizer.wordpress.com/2005/12/13/can-i-shoot-someone/ if we want our words to get out and influence people, i think we should be getting all the words out there we can :-) Thanks John, great post

as an aside though, i wonder why you don’t do full text in the RSS feeds, it’s frustrating to be reading a relevant post in a feed reader and then have to follow the link to get the rest of the post.

i’m not scoble, but he makes a relevant point today here http://scobleizer.wordpress.com/2005/12/13/can-i-shoot-someone/

if we want our words to get out and influence people, i think we should be getting all the words out there we can :-)

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