Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyI’ve added a few new features to my posts that I wanted to point out.
Across the top of each post you will note some options for interacting with the post.
You can now:

Email this post to someone (I don’t capture or see the email address you input)
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Need well designed, high impact marketing materials that are quick and affordable to produce? Look no further than StockLayouts. The company produces agency quality marketing templates for stationary, brochures, flyers and ads and makes them available on CD. There are lots of templates available but nothing, in my opinion, compares to the quality you get […]

Let’s face it, no matter what your business card says, you are probably in the information business.
Want verification of this from a Pulitzer Prize winning author? Go pick up a copy of Thomas Friedman’s The World Is Flat. It’s a big book, but by page 45 or so you will come to understand that only […]

One of my favorite, most potent marketing strategies is partnering with other like minded businesses.
Here’s an example of this strategy from two very high profile businesses - Yahoo and Starbucks - Espresso Dating. Dating and personals sites are big business (so I’m told.) When you subscribe to Yahoo personals, you get a $10 Starbucks gift […]

If you find yourself with some extra reading time and want to discover a host of new “possibly” useful Internet services, visit the Company Index at TechCrunch. The author of this site finds and highlights all that is new on the web. Some of the companies/services, like Basecamp, actually flourish into important small business marketing […]

Small business marketing is personal. You don’t market to the masses, you don’t really market to segments, you market, when you’re effective, to one person at a time. Like every great teacher I ever had, I wondered how anyone else in the class learned a thing with all the attention I was receiving.
I’m not trying […]

I know I’m not the first person to stumble onto this set-up but after just a week with my dual monitor I wonder how I got along without it. A dual monitor set-up on your computer will allow you to get more done, simple as that.
This is my 19″ monitor hooked up with my laptop […]

I wrote an article for PRWeek Magazine that outlines how public relations professionals can take advantage of new media technology to take control of a bigger share of the marketing mix.
Blogs are about conversations with customers and nothing is more open honest and transparent from a marketing message standpoint than a simple conversation. I think […]