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No matter how far this whole Internet thing comes, there will always be some great prospecting to be done offline. I don’t know maybe there will come a day when everybody shops and buys online, but right now, direct mail is enjoying a resurgence in effectiveness as more and more companies try to generate leads by way of email and other online advertising.
One of the best way to generate cost effective leads is to combine proven offline strategies with efficient online strategies.
Here’s my advice:
Go to SRDS.com and find a list of people who have purchased a product or service like yours, buy that list and send everyone on it a compelling offer. An offer found only on one page on your web site. (The page you advertise in your direct mail.) Capture the names and addresses of everyone that takes you up on your offer and start marketing the heck out of that list.
You can do this very same thing by running small, inexpensive classified ads in local paper or even USA Today. Make the reader an offer they can’t refuse and watch your web traffic and leads go through the roof.
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Jim Logan
