Small Business Marketing Blog from Duct Tape Marketing

An appropriate logo, and by that I mean one that serves to reinforce what your company stands for and does it in a way that appeals to a chosen target audience, is a foundational marketing element.
There are many ways to acquire a strong identifying logo for you business, but of late, more and more small [...]

I just posted a nice interview with FeedBurner exec Brent Hill on the Duct Tape Marketing Podcast – go have a listen.

. . . then why do they need you?
I catch some flack each time I discuss this topic, but I believe it to be core to successful, fulfilling business relationships.
Many business owners have been conditioned to treat the customer as king. Now, king is a good thing until king is a really rotten dictator type [...]

Adding to the notion that the Duct Tape metaphor crosses all conceivable socioeconomic and business boundaries, Harvard Business School has featured Duct Tape Marketing on their Working Knowledge site.
In response, one of my alert readers issued this line from the Matt Damon movie – Good Will Hunting – “Hey Johnny, Waddya say we go to [...]

At some point I couldn’t take the comment robots putting 200 ads for you know what in the comments on my blog so I took measures to try and limit this practice. These measures included user registration and other hoop jumping. While this discouraged the spammers it also slowed the conversation with you the readers.
I [...]

Google finally weighed in with its free web page creator tool. Seems that the latest wave of releases from Yahoo, MSN and even Microsoft’s Office Live are aimed at making it free and easy to create web pages.
On one hand, that might seem like a good thing. On the other, I wonder if all they [...]

Lots has been made of late about whether RSS is catching on with mainstream web surfers.
Depending upon who you listen to, only somewhere around 4-5% of Americans know what RSS is – even though they may consume content via this method everyday.
I am reading various theories and predictions about the future of RSS, and why [...]

The title for today’s post captures the single greatest small business marketing mistake I encounter – and I encounter it every single day.
Small business owners fall prey to the marketing idea (tactic) of the week because they have no marketing strategy. If I could change anything about the way small business owners view marketing – [...]