Small Business Marketing Blog from Duct Tape Marketing

The Google AdWords advertising program is a very good small business advertising option when employed correctly – even for local small businesses. One of the keys is to learn as much as you can about how the program works. It can be a bit overwhelming when you get started.
Here’s my suggestion: Find about two [...]

Forbes has a nice piece on the history and usefulness of duct tape as a tool. I couldn’t resist picking this up on the Duct Tape Marketing blog.

And a round-up of some other useful duct tape links:
The Duck Tape Club – lots of fun stuff from Henkel
The Duct Tape Guys – over 11 books on [...]

I wrote a fairly comprehensive podcasting 101 primer with lots of links to podcast resources in my weekly email newsletter. The issue generated lots of buzz so I thought my blog readers might want to have a look – Podcasting Demystified

If you are sending HTML emails in your marketing campaigns (and there’s lots to support that you should) you have probably come across some serious design issues when it comes to using CSS styling. I ran across a very comprehensive article over at Campaign Monitor that outlines what CSS elements, selectors and properties are and [...]

For some this post will come off a bit snobby but what the heck, it’s what I believe.
If you expect to grow your business, reach your goals, expand your abilities, you must push yourself to gain more knowledge and more skill. One of the primary ways to do this in business and in life is [...]

Spot Runner, a start-up TV ad agency created by the founders of Firefly and PeoplePC, is a service that allows small local advertisers to customize one of a growing library of TV commercials to use in their local market. The user pays only $500 to use the professionally produced template and then can build a [...]

I read a great piece in USA Today this weekend by Gene Sloan that outlined the 10 amenities that every airport should have.
The list in a minute – but first I have to say that I found myself thinking as I read this article, everyone just wants a little comfort in life. Then I thought, [...]

WIth an admitted nod to Keith Ferrazzi’s fantastic book – Never Eat Alone and other secrets to success one relationship at a time, I want to reveal a networking/referral strategy that I have employed with great results for a number of clients.
Blogging as a marketing tool is dynamite. But, you knew that already, right? What [...]