Comments on: Bob Bly is Anti-Business Card http://www.ducttapemarketing.com/blog/2006/03/10/bob-bly-is-anti-business-card/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Las Vegas Kids http://www.ducttapemarketing.com/blog/2006/03/10/bob-bly-is-anti-business-card/#comment-411012 Las Vegas Kids Thu, 02 Jul 2009 02:40:43 +0000 #comment-411012 While I can see some merit in his approach for me personally that would be a lost opportunity. Why? Because I don't have business cards. Let me give you an example. I was shopping for a new Digicam this past week. I liked the salesman and I asked for his business card. I made a note on it about what he had to offer. This is my way of tracking things. If he didn't give me his card the chance of me remembering his name out of all the others would be very small. And even smaller would be the chance of me getting home then searching for the company telephone number a week or two later. I think you are assuming your customers/potential customers intent with the above mentioned method. And I think it's more scholastic or educational than real world. Theory vs. Real World. Kay While I can see some merit in his approach for me personally that would be a lost opportunity. Why? Because I don't have business cards. Let me give you an example. I was shopping for a new Digicam this past week. I liked the salesman and I asked for his business card. I made a note on it about what he had to offer. This is my way of tracking things. If he didn't give me his card the chance of me remembering his name out of all the others would be very small. And even smaller would be the chance of me getting home then searching for the company telephone number a week or two later. I think you are assuming your customers/potential customers intent with the above mentioned method. And I think it's more scholastic or educational than real world. Theory vs. Real World. Kay

]]> By: Las Vegas Kids http://www.ducttapemarketing.com/blog/2006/03/10/bob-bly-is-anti-business-card/#comment-408145 Las Vegas Kids Wed, 01 Jul 2009 22:40:43 +0000 #comment-408145 While I can see some merit in his approach for me personally that would be a lost opportunity. Why? Because I don't have business cards. Let me give you an example. I was shopping for a new Digicam this past week. I liked the salesman and I asked for his business card. I made a note on it about what he had to offer. This is my way of tracking things. If he didn't give me his card the chance of me remembering his name out of all the others would be very small. And even smaller would be the chance of me getting home then searching for the company telephone number a week or two later. I think you are assuming your customers/potential customers intent with the above mentioned method. And I think it's more scholastic or educational than real world. Theory vs. Real World. Kay While I can see some merit in his approach for me personally that would be a lost opportunity. Why? Because I don't have business cards. Let me give you an example. I was shopping for a new Digicam this past week. I liked the salesman and I asked for his business card. I made a note on it about what he had to offer. This is my way of tracking things. If he didn't give me his card the chance of me remembering his name out of all the others would be very small. And even smaller would be the chance of me getting home then searching for the company telephone number a week or two later. I think you are assuming your customers/potential customers intent with the above mentioned method. And I think it's more scholastic or educational than real world. Theory vs. Real World. Kay

]]> By: bill hodapp http://www.ducttapemarketing.com/blog/2006/03/10/bob-bly-is-anti-business-card/#comment-55334 bill hodapp Sat, 08 Sep 2007 00:32:42 +0000 #comment-55334 I put what I call a flyer on residential doors for business. It is a glossy two sided card with general info on the front and detailed offers on the back with a bunch of information. For $89.99 per 2000 I can advertise door to door with a ton of information on a masterfully designed business card that looks great and takes up little space. And people hang on to it for weeks and call me, unlike some bulky advertisements most of us just launch in the trash when we see them at our door. I put what I call a flyer on residential doors for business. It is a glossy two sided card with general info on the front and detailed offers on the back with a bunch of information. For $89.99 per 2000 I can advertise door to door with a ton of information on a masterfully designed business card that looks great and takes up little space. And people hang on to it for weeks and call me, unlike some bulky advertisements most of us just launch in the trash when we see them at our door.

]]> By: Netwerken zonder visitekaartjes at Enthousiasmeren http://www.ducttapemarketing.com/blog/2006/03/10/bob-bly-is-anti-business-card/#comment-13207 Netwerken zonder visitekaartjes at Enthousiasmeren Wed, 30 Nov -0001 00:00:00 +0000 #comment-13207 <pingback />...; Bron: Early to Rise newsletter, Bob Bly via Duct Tape ... …; Bron: Early to Rise newsletter, Bob Bly via Duct Tape …

]]> By: Brian http://www.ducttapemarketing.com/blog/2006/03/10/bob-bly-is-anti-business-card/#comment-416 Brian Wed, 30 Nov -0001 00:00:00 +0000 #comment-416 I have to partially disagree with Bob on this. Given how the cost of quality business cards has dropped dramatically in the past five years, there is no reason not to give your card away to any reasonable prospect. Assuming you still collect your prospect's card (as you should), you can still go ahead and mail you catalog, brochure, dealer kit, etc. when you return to the office. Now they've received collateral from you and have seen your logo twice - one more step on the road to recognition. I have to partially disagree with Bob on this. Given how the cost of quality business cards has dropped dramatically in the past five years, there is no reason not to give your card away to any reasonable prospect.

Assuming you still collect your prospect’s card (as you should), you can still go ahead and mail you catalog, brochure, dealer kit, etc. when you return to the office. Now they’ve received collateral from you and have seen your logo twice – one more step on the road to recognition.

]]> By: Kristie Tamsevicius http://www.ducttapemarketing.com/blog/2006/03/10/bob-bly-is-anti-business-card/#comment-417 Kristie Tamsevicius Wed, 30 Nov -0001 00:00:00 +0000 #comment-417 Never leave the back of a business card blank. You could: - put a coupon on there - list ways they benefit from your service - list how they can get a free report on your website - place a map to your office - put your 30 second introduction - put a list of your services - put a calendar there - put pictures of your products That's great real estate on back - don't let it go unused! Kristie T www.Webmomz.com Never leave the back of a business card blank.

You could:

- put a coupon on there
- list ways they benefit from your service
- list how they can get a free report on your website
- place a map to your office
- put your 30 second introduction
- put a list of your services
- put a calendar there
- put pictures of your products

That’s great real estate on back – don’t let it go unused!

Kristie T
http://www.Webmomz.com

]]> By: Mary Schmidt http://www.ducttapemarketing.com/blog/2006/03/10/bob-bly-is-anti-business-card/#comment-421 Mary Schmidt Wed, 30 Nov -0001 00:00:00 +0000 #comment-421 I agree with the theory (set up another touch point, opportunity for connection); however, seems to me that you're missing something by not giving the biz card <em>and</em> also sending them something else (of value) I have biz cards and I also regularly print out biz card sized hand-outs specifically for meetings, doing things like promoting seminars and services (and tailoring it to the folks at the meetings.) I agree with the theory (set up another touch point, opportunity for connection); however, seems to me that you’re missing something by not giving the biz card <em>and</em> also sending them something else (of value)

I have biz cards and I also regularly print out biz card sized hand-outs specifically for meetings, doing things like promoting seminars and services (and tailoring it to the folks at the meetings.)

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2006/03/10/bob-bly-is-anti-business-card/#comment-424 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-424 Mary, Love the biz card size handouts - mind sending me one? You can email a PDF is that works John Mary,

Love the biz card size handouts – mind sending me one? You can email a PDF is that works

John

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