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    • Sun Mar 12, 2006

    I’m Just Going To Stop Using The “B” Word

    The other day, I mentioned to a new client that we needed to add a blog to the marketing mix and they immediately told me that they didn’t want anything to do with that online journaling for people who just want to rant on about nothing.

    I really can’t take it anymore! So, from this point forward I’m no longer going to fight the misperception. I’m not going to even use the “B” word blog. I’m simply going to tell my clients and prospects this:

    I have this new marketing strategy that costs next to nothing and:

    • Will bring you a substantial increase in search engine traffic
    • Will greatly enhance your ability to communicate with your market
    • Will increase your odds of being interviewed by the media
    • Will allow you (or someone you designate) to instantly post news updates to your web site
    • Willl guarantee that your web site has fresh reasons for people to come back
    • Will allow you to be seen as a thought leader in your industry and
    • Will give you a tool to help cement strategic partner relationships

    So, what do say we take a look at this new, but from this point forward, unnamed strategy?

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    Posted by: John Jantsch on Mar 12, 06 | 6:06 pm
    Category: Blogging | Tags:

    Comments
    « Bob Bly is Anti-Business Card | Home | A Workshop Secret Weapon »
    • I think it is the "B" word that gets your clients. For some, blogging conjures up the image of angsty teeanagers tempting pedophiles with inappropriately open drivel about their inner lives.

      It may be better to refer to the underlying technology -- RSS -- and point to examples like leading meadia outlets and respected commentators who use"content management systems" to allow people at all levels to update content without needing to learn web development.
    • John Jantsch
      Trish,

      Yes, of course, that's what I was trying to get at - it's the benefits - who cares what it is called.

      Here's some reading material that might help too!

      http://www.businessweek.com/magazine/content/05...
      http://www.forbes.com/bow/b2c/category.jhtml?id...
    • I must agree 100%. It's the name, not the concept that scares people. Your 7 points (an ideal number for a list, of course =) - any more and the mind ingnores them!) illustrate the benefits of a blog very well. I'll use them in the future, if you don't mind. Exactly what I've been trying to tell people, but better stated!
    • John,

      I am getting the same reaction from many of my clients and collegues. They don't get why you would blog, how it's different from a website, or what you would blog about. That's why I recently did this post in my blog.

      http://www.webmomz.com/blog/why-blog-arent-webs...
    • You got it, John. There is a widely spread misconception of blogs as online journals. We, The Blog Squad, always have to clarify what we mean by a business blog or a professional blog. And the key to blog success is if the biz owner/professional is willing to write 2-3 times a week, or delegate the blog writing task to someone who is passionate. Otherwise, they won't use it long enough to get all those great results you outline in your 7 points.
    • A rose by any other name shall still be a rose.

      Those things you refer to have just been a victim of over-hype. When the hype dies down, the bandwagon jumpers will tire of the medium, and leave it open to those who "get it"
    • Actually, I thought this benefit took the cake...

      "Yes, every business needs a "B", not so they can say they have one, so they can finally say something because they have one. Now I'm not saying that you can't have open and transparent conversations with your clients and prospects through other means, I'm just saying that people don't".
    • John Jantsch
      Ed,

      Did I write that? Brilliant!
    • John,,


      I agree, it should not matter to people what its called as long as it works and blogs and email newsletters are the best way for ANY small business to keep in touch with their clients and get more traffic.

      Keep up the good work!
    • <pingback>...“B” Word John Jantsch from Duct Tape Marketing has vowed to stop using the word “blog” and start advocating an online strategy that: Will bring you a substantial increase in search engine traffic. Will greatly ...</pingback>
    • Very good points. In their zeal for the medium, tech evangelists have scared people away from blogs by positioning them as radical and revolutionary, rather than efficient and effective. In response, I wrote a (rather long) post on my blog: http://www.inprogress.typepad.com/studio501c/20... . Called "a blog can be like a business lunch," it aims to dispel some of the myths about blogging and offer a good starter model -- a business-lunch blog -- that could work for many organizations.
    • <trackback>Highly Effective Marketing Strategy Can Cost Almost Nothing
      I've been sitting on this post for awhile. It's quite good:I have this new marketing strategy that costs next to nothing and: Will bring you a substantial increase in search engine traffic Will greatly enhance your ability to communicate with your ma...</trackback>
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