Comments on: I’m Just Going To Stop Using The “B” Word http://www.ducttapemarketing.com/blog/2006/03/12/im-just-going-to-stop-using-the-b-word/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Celeste @ studio 501c http://www.ducttapemarketing.com/blog/2006/03/12/im-just-going-to-stop-using-the-b-word/#comment-528 Celeste @ studio 501c Wed, 30 Nov -0001 00:00:00 +0000 #comment-528 Very good points. In their zeal for the medium, tech evangelists have scared people away from blogs by positioning them as radical and revolutionary, rather than efficient and effective. In response, I wrote a (rather long) post on my blog: http://www.inprogress.typepad.com/studio501c/2006/03/a_blog_can_be_l.html . Called "a blog can be like a business lunch," it aims to dispel some of the myths about blogging and offer a good starter model -- a business-lunch blog -- that could work for many organizations. Very good points. In their zeal for the medium, tech evangelists have scared people away from blogs by positioning them as radical and revolutionary, rather than efficient and effective. In response, I wrote a (rather long) post on my blog: http://www.inprogress.typepad.com/studio501c/2006/03/a_blog_can_be_l.html . Called “a blog can be like a business lunch,” it aims to dispel some of the myths about blogging and offer a good starter model — a business-lunch blog — that could work for many organizations.

]]> By: Golden Practices http://www.ducttapemarketing.com/blog/2006/03/12/im-just-going-to-stop-using-the-b-word/#comment-3448 Golden Practices Wed, 30 Nov -0001 00:00:00 +0000 #comment-3448 <trackback /><a href="http://goldenmarketing.typepad.com/weblog/2006/05/highly_effectiv.html">Highly Effective Marketing Strategy Can Cost Almost Nothing</a> I've been sitting on this post for awhile. It's quite good:I have this new marketing strategy that costs next to nothing and: Will bring you a substantial increase in search engine traffic Will greatly enhance your ability to communicate with your ma... Highly Effective Marketing Strategy Can Cost Almost Nothing
I’ve been sitting on this post for awhile. It’s quite good:I have this new marketing strategy that costs next to nothing and: Will bring you a substantial increase in search engine traffic Will greatly enhance your ability to communicate with your ma…

]]> By: Brian http://www.ducttapemarketing.com/blog/2006/03/12/im-just-going-to-stop-using-the-b-word/#comment-415 Brian Wed, 30 Nov -0001 00:00:00 +0000 #comment-415 I must agree 100%. It's the name, not the concept that scares people. Your 7 points (an ideal number for a list, of course =) - any more and the mind ingnores them!) illustrate the benefits of a blog very well. I'll use them in the future, if you don't mind. Exactly what I've been trying to tell people, but better stated! I must agree 100%. It’s the name, not the concept that scares people. Your 7 points (an ideal number for a list, of course =) – any more and the mind ingnores them!) illustrate the benefits of a blog very well. I’ll use them in the future, if you don’t mind. Exactly what I’ve been trying to tell people, but better stated!

]]> By: Trish Schreiber http://www.ducttapemarketing.com/blog/2006/03/12/im-just-going-to-stop-using-the-b-word/#comment-418 Trish Schreiber Wed, 30 Nov -0001 00:00:00 +0000 #comment-418 I think it is the "B" word that gets your clients. For some, blogging conjures up the image of angsty teeanagers tempting pedophiles with inappropriately open drivel about their inner lives. It may be better to refer to the underlying technology -- RSS -- and point to examples like leading meadia outlets and respected commentators who use"content management systems" to allow people at all levels to update content without needing to learn web development. I think it is the “B” word that gets your clients. For some, blogging conjures up the image of angsty teeanagers tempting pedophiles with inappropriately open drivel about their inner lives.

It may be better to refer to the underlying technology — RSS — and point to examples like leading meadia outlets and respected commentators who use”content management systems” to allow people at all levels to update content without needing to learn web development.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2006/03/12/im-just-going-to-stop-using-the-b-word/#comment-419 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-419 Trish, Yes, of course, that's what I was trying to get at - it's the benefits - who cares what it is called. Here's some reading material that might help too! http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm http://www.forbes.com/bow/b2c/category.jhtml?id=318 Trish,

Yes, of course, that’s what I was trying to get at – it’s the benefits – who cares what it is called.

Here’s some reading material that might help too!

http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm
http://www.forbes.com/bow/b2c/category.jhtml?id=318

]]> By: Kristie Tamsevicius http://www.ducttapemarketing.com/blog/2006/03/12/im-just-going-to-stop-using-the-b-word/#comment-435 Kristie Tamsevicius Wed, 30 Nov -0001 00:00:00 +0000 #comment-435 John, I am getting the same reaction from many of my clients and collegues. They don't get why you would blog, how it's different from a website, or what you would blog about. That's why I recently did this post in my blog. http://www.webmomz.com/blog/why-blog-arent-websites-enough/ John,

I am getting the same reaction from many of my clients and collegues. They don’t get why you would blog, how it’s different from a website, or what you would blog about. That’s why I recently did this post in my blog.

http://www.webmomz.com/blog/why-blog-arent-websites-enough/

]]> By: Patsi Krakoff, the Blog Squad http://www.ducttapemarketing.com/blog/2006/03/12/im-just-going-to-stop-using-the-b-word/#comment-436 Patsi Krakoff, the Blog Squad Wed, 30 Nov -0001 00:00:00 +0000 #comment-436 You got it, John. There is a widely spread misconception of blogs as online journals. We, The Blog Squad, always have to clarify what we mean by a business blog or a professional blog. And the key to blog success is if the biz owner/professional is willing to write 2-3 times a week, or delegate the blog writing task to someone who is passionate. Otherwise, they won't use it long enough to get all those great results you outline in your 7 points. You got it, John. There is a widely spread misconception of blogs as online journals. We, The Blog Squad, always have to clarify what we mean by a business blog or a professional blog. And the key to blog success is if the biz owner/professional is willing to write 2-3 times a week, or delegate the blog writing task to someone who is passionate. Otherwise, they won’t use it long enough to get all those great results you outline in your 7 points.

]]> By: David Rachford http://www.ducttapemarketing.com/blog/2006/03/12/im-just-going-to-stop-using-the-b-word/#comment-437 David Rachford Wed, 30 Nov -0001 00:00:00 +0000 #comment-437 A rose by any other name shall still be a rose. Those things you refer to have just been a victim of over-hype. When the hype dies down, the bandwagon jumpers will tire of the medium, and leave it open to those who "get it" A rose by any other name shall still be a rose.

Those things you refer to have just been a victim of over-hype. When the hype dies down, the bandwagon jumpers will tire of the medium, and leave it open to those who “get it”

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