Thanks

I think you said it better than I!

“Here’s a little mantra: White space is good. Clarity is great. Consistency is key. Less is More.”

Marketing should not be about desparately seeking your next client. It’s not about beating the bushes to find prospects who will listen to your sales pitch. It’s about putting a crystal clear message out there so that those that are seeking information relating to what you offer will make themselves known.

By narrowing your target market and focusing your core marketing message, the goal of marketing should be to get the people who are ready to say “YES” to stand up and reveal themselves to you.

Also, I agree with your statement that most small business owners get tired of their marketing message long before it stops working for them. It feels old and tired to them even though it may be consistently producing great prospects.

Find a clear message that generates attention and gets interest and then stick with it. In fact, find more ways to get it out there in front of your target market. Watch them raise their hands and say, “Hey, it sounds like you’re talking to me. How can you help me? I’d like to know more.”

Boy did this post hit home for me! I think I suffer from the very thing you are talking about. We have tried things in the past and I find that even the ones that work start to feel mundane.

Another issue is that business owners have a hard time being patient with a campaign. We started mailing out targeted post cards several years ago. After the first month, we had no responses. We wanted to cut our losses, but we decided to give it just a few more months. Our phone did finally start ringing and everything turned out fine.

By the way, I really enjoy your podcast! I hope to have my own up and running within the next few months.

Keep up the good work!