Comments on: Your Real Competition Is Perception http://www.ducttapemarketing.com/blog/2006/03/20/your-real-competition-is-perception/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mary Schmidt http://www.ducttapemarketing.com/blog/2006/03/20/your-real-competition-is-perception/#comment-452 Mary Schmidt Wed, 30 Nov -0001 00:00:00 +0000 #comment-452 Another gotcha is "saying no for the prospect" "Oh no, they'd never be interested in my service or product!" or, "they can't afford that!" Another gotcha is “saying no for the prospect” “Oh no, they’d never be interested in my service or product!” or, “they can’t afford that!”

]]> By: Ryan http://www.ducttapemarketing.com/blog/2006/03/20/your-real-competition-is-perception/#comment-455 Ryan Wed, 30 Nov -0001 00:00:00 +0000 #comment-455 John, great post. I'd like to link to you in a future post, if I may. And to relate to my dealings with clients - it's amazing how many business owners think that they have to 'reinvent the wheel' in their marketing plans, when really all it takes is a slight change to really set them apart. Something as simple as a restaurant offering free desserts to their customers can go a long way. John, great post. I’d like to link to you in a future post, if I may.

And to relate to my dealings with clients – it’s amazing how many business owners think that they have to ‘reinvent the wheel’ in their marketing plans, when really all it takes is a slight change to really set them apart.

Something as simple as a restaurant offering free desserts to their customers can go a long way.

]]> By: Mike http://www.ducttapemarketing.com/blog/2006/03/20/your-real-competition-is-perception/#comment-458 Mike Wed, 30 Nov -0001 00:00:00 +0000 #comment-458 Great thought provoking post John. Thanks. I have emailed the article to several clients to seek their feedback on my 'uniqueness' Great thought provoking post John. Thanks. I have emailed the article to several clients to seek their feedback on my ‘uniqueness’

]]> By: Jonathan Hernandez http://www.ducttapemarketing.com/blog/2006/03/20/your-real-competition-is-perception/#comment-459 Jonathan Hernandez Wed, 30 Nov -0001 00:00:00 +0000 #comment-459 This certainly hits home - as I'm sure most everyone that could apply it to their own business. I sell ad space for the Child Day Care Directory (http://www.childdaycaredirectory.com), a free high-quality publication that helps (you guessed it) parents find day care. There's nothing else out there like it in Omaha, and the "parent" consumer market that will be using it is very specific. Thanks for reiterating how I feel about our product! This certainly hits home – as I’m sure most everyone that could apply it to their own business.

I sell ad space for the Child Day Care Directory (http://www.childdaycaredirectory.com), a free high-quality publication that helps (you guessed it) parents find day care. There’s nothing else out there like it in Omaha, and the “parent” consumer market that will be using it is very specific.

Thanks for reiterating how I feel about our product!

]]> By: Tim Weiler http://www.ducttapemarketing.com/blog/2006/03/20/your-real-competition-is-perception/#comment-460 Tim Weiler Wed, 30 Nov -0001 00:00:00 +0000 #comment-460 The simpler your defining marketing element the better. It can be a one-word adjective, like, "Budget Rent-a-car". The simpler your defining marketing element the better. It can be a one-word adjective, like, “Budget Rent-a-car”.

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