Comments on: Your Marketing Stinks and It’s Your Fault http://www.ducttapemarketing.com/blog/2006/04/11/your-marketing-stinks-and-its-your-fault/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Peter Bromberg http://www.ducttapemarketing.com/blog/2006/04/11/your-marketing-stinks-and-its-your-fault/#comment-527 Peter Bromberg Wed, 30 Nov -0001 00:00:00 +0000 #comment-527 Love the blog, love the post! I would like to build on one comment you made, "The only marketing strategy you need to worry about as a small business is to find a way to be unique. To offer something that is different." In addition to being unique I think we also need to find a way to make our message about the customer. Too much marketing is about how great the company (or the product, or the service) is. Don't tell me how great YOU are, tell me why I should care. And if you can do that, you've got me! As Kathy Sierra over at "Creating Passionate Users" might say, how is your company/product/service going to help me "kick ass" (or at least make my day a little brighter or easier?) If you can't answer that question, I'm not interested. Love the blog, love the post!

I would like to build on one comment you made, “The only marketing strategy you need to worry about as a small business is to find a way to be unique. To offer something that is different.”

In addition to being unique I think we also need to find a way to make our message about the customer. Too much marketing is about how great the company (or the product, or the service) is. Don’t tell me how great YOU are, tell me why I should care. And if you can do that, you’ve got me!

As Kathy Sierra over at “Creating Passionate Users” might say, how is your company/product/service going to help me “kick ass” (or at least make my day a little brighter or easier?) If you can’t answer that question, I’m not interested.

]]> By: mokle http://www.ducttapemarketing.com/blog/2006/04/11/your-marketing-stinks-and-its-your-fault/#comment-489 mokle Wed, 30 Nov -0001 00:00:00 +0000 #comment-489 The problem is not being unique... the problem is not executing on a basic "one size fits all" marketing plan. For example .... if a yellow pages ad says "24/7" and a potential client calls at say 7PM, and you get a message and NO call back EVER ... many firms say "24 hours a day" some just don't do it. If you have a modest plan, STICK TO IT. The problem is not being unique… the problem is not executing on a basic “one size fits all” marketing plan.

For example …. if a yellow pages ad says “24/7″ and a potential client calls at say 7PM, and you get a message and NO call back EVER …

many firms say “24 hours a day” some just don’t do it. If you have a modest plan, STICK TO IT.

]]> By: GetGame.Biz Restaurant Consulting » Blog Archive » Mr Restaurant Owner, Your Marketing Stinks! Guess Who Is To Blame? http://www.ducttapemarketing.com/blog/2006/04/11/your-marketing-stinks-and-its-your-fault/#comment-13046 GetGame.Biz Restaurant Consulting » Blog Archive » Mr Restaurant Owner, Your Marketing Stinks! Guess Who Is To Blame? Wed, 30 Nov -0001 00:00:00 +0000 #comment-13046 <pingback />...chatter of doubt that is going on inside your head. Think you can do that? I ... …chatter of doubt that is going on inside your head. Think you can do that? I …

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