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The title to this post is one of my small business marketing mantras and the topic of an interview I did recently with Stacy Perman at BusinessWeek.
Create the system, work the system, go to the bank. Okay, I skipped few steps, but you’ve got to get out of the “idea of the week” rut or plan to spend the rest of your life making up the next great marketing idea.
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Duct Tape System - Complete small business marketing system in 14 workbooks and 4 audio CDs.
The Duct Tape Marketing System now comes as Marketing Planning Software. We teamed up with Palo Alto Software, the makers of Business Plan Pro, to bring you the most powerful small business marketing plan tool going. More info here . . .
Referral Flood - How to create a flood of new business without spending one dime on advertising - by John Jantsch
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