Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyIn my weekly newsletter I profiled what I think are essential small business tools. These tools don’t all directly relate to marketing, but most perform a marketing function. You can view my 10 essential tools here. I cover things like project management, virus protection, file sending, spam […]

I had a great interview with Jack Covert, founder and President of 800-CEO-READ over on the Duct Tape Marketing podcast. CEO READ is a great champion of business books and authors and one of my favorite places to shop.
Listen to this interview and hear how Covert accidentally came up with the name for his service. […]

Partnering with other businesses, both on and offline, is a tremendous way to increase your brand’s awareness while gaining valuable referrals and exposure.
You can use this strategy in many ways, but one of my favorites is to seek out a potential partner, one who serves your target market, and offer to provide a free report […]

I interviewed Michael Port this week on the Duct Tape Marketing podcast.
Michael Port is the author of Book Yourself Solid and one of the highest energy marketers you will find. Michael practices what he preaches in his very readable book and is kicking up quite a storm these days in marketing circles.
Michael also […]

Rob Kirby has taken over writing the Design Matters blog here at the Duct Tape Blog Channel. Join me in welcoming Rob.
Rob earned a BFA in Illustration from Art Center College of Design in Pasadena in 1992, and has served as a senior designer and art director for a number of companies including Nature’s Sunshine, […]

Got any more I should know about?

Lots is being said about pay per call advertising but so little exists in terms of measurable results that it is still a little tough to know if this play makes sense for the typical small business.
The bottom line lies in understanding your lead conversion process - does it require a phone conversation with a […]

Advertising pervades most of our waking moments (and likely some of our slumber). So much so that we are getting pretty good at tuning out what we see as sales messages. Desperate advertisers see this as a sign to up the obnoxiousness factor and extent the advertising space into some places it just should not […]