Comments on: How To Write A Great Testimonial http://www.ducttapemarketing.com/blog/2006/05/04/how-to-write-a-great-testimonial/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: HOWTO: How to Write a Great Testimonial http://www.ducttapemarketing.com/blog/2006/05/04/how-to-write-a-great-testimonial/#comment-13056 HOWTO: How to Write a Great Testimonial Wed, 30 Nov -0001 00:00:00 +0000 #comment-13056 <pingback />...for those you adore: Okay, want to get more web site traffic using testimonials? Go to your bookshelf, take down every business book you have ever read (the ones you like at least) and find the author’s web site or blog and send them a ... …for those you adore: Okay, want to get more web site traffic using testimonials? Go to your bookshelf, take down every business book you have ever read (the ones you like at least) and find the author’s web site or blog and send them a …

]]> By: Becky McCray http://www.ducttapemarketing.com/blog/2006/05/04/how-to-write-a-great-testimonial/#comment-533 Becky McCray Wed, 30 Nov -0001 00:00:00 +0000 #comment-533 John, thanks for a terrific post on one of my favorite tools, testimonials. Another tip is to use testimonials to tell a story. A client of mine offers African safaris. By letting his customers tell their own exciting short stories on his website, he is drawing new prospects into the experience. John, thanks for a terrific post on one of my favorite tools, testimonials.

Another tip is to use testimonials to tell a story. A client of mine offers African safaris. By letting his customers tell their own exciting short stories on his website, he is drawing new prospects into the experience.

]]> By: Robert Kingston http://www.ducttapemarketing.com/blog/2006/05/04/how-to-write-a-great-testimonial/#comment-707 Robert Kingston Wed, 30 Nov -0001 00:00:00 +0000 #comment-707 Absolutely fantastic advice. In addition to this however, you shouldn't place testimonials in a hickledy pickledy manner either... Something which I believe very strongly is to place different testimonials in different letters to which target a specific market segment. For example - If you are selling speakers. You dont want to have testimonials from teenagers who turn up their music full bawl, trying to sell them to old war veterans, now do you? So, to maximise the great potential of these advertising tools, targeting is your key. Absolutely fantastic advice. In addition to this however, you shouldn’t place testimonials in a hickledy pickledy manner either… Something which I believe very strongly is to place different testimonials in different letters to which target a specific market segment.

For example – If you are selling speakers. You dont want to have testimonials from teenagers who turn up their music full bawl, trying to sell them to old war veterans, now do you?

So, to maximise the great potential of these advertising tools, targeting is your key.

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