It was great discussing this topic with you! Looking forward to future discussions

Eric

One really ought to attempt to track the effectiveness of the various marketing techniques tried. E.g., just to make things simple, if one is using print advertising in the local newspaper, a web site with traffic fueled by AdWords, and Yellow Pages, one can ask new customers how they heard of you. If one then notes that fact in the accounting system, you can easily later track revenue by marketing method and even calculating marketing ROIs (In my book, QuickBooks for Dummies, I recommend people use the Customer Type field for this very purpose.)

Such measurement should mean you can track the effectiveness of the various web-based marketing techniques you’re using within the accounting system itself so you can *really* tie different techniques to true revenue.

I think this is really important because the marketing ROIs really do seem to differ by type of business, type of clients, even seasonally…
But now I’m rambling…

Steve