http://www.ducttapemarketing.com/blog/2006/05/08/where-to-find-a-targeted-mailing-list/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ducttapemarketing.com/blog/2006/05/08/where-to-find-a-targeted-mailing-list/#comment-522 Monica Powers Wed, 30 Nov -0001 00:00:00 +0000 #comment-522 Going after the "narrow list" is a very good suggestion. I am working with a consumer goods company that is extending its brand via direct mail, and I want them to keep in mind that more is less when it comes to buying lists. Better to spend the extra time and money to locate and mail (and remail) only the best prospects than to waste your marketing dollars on casting a wider net. It's tempting to pad your mailing list with as many leads as possible--it makes you feel like you're getting somewhere--but sales results should speak for themselves. Going after the “narrow list” is a very good suggestion. I am working with a consumer goods company that is extending its brand via direct mail, and I want them to keep in mind that more is less when it comes to buying lists. Better to spend the extra time and money to locate and mail (and remail) only the best prospects than to waste your marketing dollars on casting a wider net. It’s tempting to pad your mailing list with as many leads as possible–it makes you feel like you’re getting somewhere–but sales results should speak for themselves.

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