Comments on: 99% of Advertising Doesn’t Sell a Thing http://www.ducttapemarketing.com/blog/2006/05/14/99-of-advertising-doesnt-sell-a-thing/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Rachel Gawith http://www.ducttapemarketing.com/blog/2006/05/14/99-of-advertising-doesnt-sell-a-thing/comment-page-1/#comment-546 Rachel Gawith Wed, 31 Dec 1969 19:00:00 +0000 #comment-546 Interesting. Think the call to action point is very valid. Rachel Interesting. Think the call to action point is very valid.

Rachel

]]> By: LLC formation author & Seattle CPA http://www.ducttapemarketing.com/blog/2006/05/14/99-of-advertising-doesnt-sell-a-thing/comment-page-1/#comment-555 LLC formation author & Seattle CPA Wed, 31 Dec 1969 19:00:00 +0000 #comment-555 Sort of off point, but I thought the actual quote from Ogilvy was that only 50% of adverting works... and the problem is that no one knows which half... Steve Sort of off point, but I thought the actual quote from Ogilvy was that only 50% of adverting works… and the problem is that no one knows which half…

Steve

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2006/05/14/99-of-advertising-doesnt-sell-a-thing/comment-page-1/#comment-556 John Jantsch Wed, 31 Dec 1969 19:00:00 +0000 #comment-556 I think he also said that 50% of hitting is 90% mental I think he also said that 50% of hitting is 90% mental

]]> By: LLC formation author & Seattle CPA http://www.ducttapemarketing.com/blog/2006/05/14/99-of-advertising-doesnt-sell-a-thing/comment-page-1/#comment-558 LLC formation author & Seattle CPA Wed, 31 Dec 1969 19:00:00 +0000 #comment-558 And I thought that was Yogi Berra. :-) P.S. On a more serious note--and maybe I've said this here before--but I like asking new customers where they heard about my CPA practice. Then, when I record their first invoice, I set their customer type (this is within QuickBooks) to "web," "newspaper ad," "yellow pages," "direct mail," etc. It's pretty easy to then do a report that breaks revenue down by "customer type." And that lets you calculate ROIs on one's various marketing and advertising gambits. Even if one doesn't want to do this with every customer, a bit of sampling often yields real insights... Er, maybe I'll mention that I wrote the book QuickBooks for Dummies... Steve And I thought that was Yogi Berra. :-)

P.S. On a more serious note–and maybe I’ve said this here before–but I like asking new customers where they heard about my CPA practice. Then, when I record their first invoice, I set their customer type (this is within QuickBooks) to “web,” “newspaper ad,” “yellow pages,” “direct mail,” etc.

It’s pretty easy to then do a report that breaks revenue down by “customer type.” And that lets you calculate ROIs on one’s various marketing and advertising gambits.

Even if one doesn’t want to do this with every customer, a bit of sampling often yields real insights…

Er, maybe I’ll mention that I wrote the book QuickBooks for Dummies…

Steve

]]> By: LLC formation author & Seattle CPA http://www.ducttapemarketing.com/blog/2006/05/14/99-of-advertising-doesnt-sell-a-thing/comment-page-1/#comment-559 LLC formation author & Seattle CPA Wed, 31 Dec 1969 19:00:00 +0000 #comment-559 Ah, yeah, that's it. :-) I also wrote Quicken for Dummies and a bunch of other books. The Wall Street Journal did a little write-up on me a few years ago (2001?) and called me the Louis L'Amour of computer books. I think they counted something like 130 titles... It was, shall we say, my manic stage... Steve Nelson Ah, yeah, that’s it. :-)

I also wrote Quicken for Dummies and a bunch of other books. The Wall Street Journal did a little write-up on me a few years ago (2001?) and called me the Louis L’Amour of computer books. I think they counted something like 130 titles…

It was, shall we say, my manic stage…

Steve Nelson

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2006/05/14/99-of-advertising-doesnt-sell-a-thing/comment-page-1/#comment-560 John Jantsch Wed, 31 Dec 1969 19:00:00 +0000 #comment-560 Steve, QuickBooks as a CRM program, now you're talking my language - great tip too! QuickBooks for Dummies are you talking about this one http://www.amazon.com/gp/product/0764599542/ Steve,

QuickBooks as a CRM program, now you’re talking my language – great tip too!

QuickBooks for Dummies are you talking about this one
http://www.amazon.com/gp/product/0764599542/

]]> By: Bill Weber http://www.ducttapemarketing.com/blog/2006/05/14/99-of-advertising-doesnt-sell-a-thing/comment-page-1/#comment-563 Bill Weber Wed, 31 Dec 1969 19:00:00 +0000 #comment-563 When I worked in the newspaper biz, the catchphrase was "I don't care what you say about me, as long as you spell my name right." It's ALL about branding, isn't it... When I worked in the newspaper biz, the catchphrase was “I don’t care what you say about me, as long as you spell my name right.” It’s ALL about branding, isn’t it…

]]> By: Roy Coffman http://www.ducttapemarketing.com/blog/2006/05/14/99-of-advertising-doesnt-sell-a-thing/comment-page-1/#comment-656 Roy Coffman Wed, 31 Dec 1969 19:00:00 +0000 #comment-656 In talking about the famous David Ogilvy in his "Ogilvy On Advertising" he makes the observation whendiscusing research. On page nine of that book he remarks "I sometimes wonder if there is a tacit conspiracy among clients, media and agencies to avoid putting advertising to such acid tests. Everyone involved has a vested interest in prolonging the myth that all advertising increases sales to some degree. It doesn't." He's right. In talking about the famous David Ogilvy in his “Ogilvy On Advertising” he makes the observation whendiscusing research. On page nine of that book he remarks “I sometimes wonder if there is a tacit conspiracy among clients, media and agencies to avoid putting advertising to such acid tests. Everyone involved has a vested interest in prolonging the myth that all advertising increases sales to some degree. It doesn’t.” He’s right.

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