Comments on: What Do You Sell? http://www.ducttapemarketing.com/blog/2006/05/20/what-do-you-sell/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike Cartmel http://www.ducttapemarketing.com/blog/2006/05/20/what-do-you-sell/#comment-569 Mike Cartmel Wed, 30 Nov -0001 00:00:00 +0000 #comment-569 Value. That's what everyone should be selling. Value. To distinguish your product from everyone else's you need to be able to put a value on it. It's better, it's safer, it's quicker, it's less expensive, it's more comprehensive, it's something you can get with your product above all the others. Value.

That’s what everyone should be selling. Value.

To distinguish your product from everyone else’s you need to be able to put a value on it. It’s better, it’s safer, it’s quicker, it’s less expensive, it’s more comprehensive, it’s something you can get with your product above all the others.

]]> By: Keith Cash http://www.ducttapemarketing.com/blog/2006/05/20/what-do-you-sell/#comment-571 Keith Cash Wed, 30 Nov -0001 00:00:00 +0000 #comment-571 Mike has a point. Without value the rest does not matter. Customers want value for their money. Mike has a point. Without value the rest does not matter.

Customers want value for their money.

]]> By: Lisa Wilder http://www.ducttapemarketing.com/blog/2006/05/20/what-do-you-sell/#comment-616 Lisa Wilder Wed, 30 Nov -0001 00:00:00 +0000 #comment-616 Value is critical, but even more critical is that your service or product be seen not just as valuable but as an investable opportunity. How do you demonstrate it as an investable opportunity? By very clearly articulating the deeper benefits of your service or product. Which is what John speaks to in this post. Purchases are rarely based solely on the tangible item, but on the deeper benefits (often intangible) that the consumer will reap as a result. Value is critical, but even more critical is that your service or product be seen not just as valuable but as an investable opportunity. How do you demonstrate it as an investable opportunity? By very clearly articulating the deeper benefits of your service or product. Which is what John speaks to in this post. Purchases are rarely based solely on the tangible item, but on the deeper benefits (often intangible) that the consumer will reap as a result.

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