Advertising pervades most of our waking moments (and likely some of our slumber). So much so that we are getting pretty good at tuning out what we see as sales messages. Desperate advertisers see this as a sign to up the obnoxiousness factor and extent the advertising space into some places it just should not go.
Advertisers should not put messages:
~ In public bathrooms
~ In school cafeterias
~ At the bottom of a cup of coffee
~ On the phone at dinnertime
And lastly, on my food! You think the telemarketing call at dinner is disruptive, imagine staring down at your dinner and finding an advertising message imprinted on your potato chips.
I love Pringles – and not the Ranch, Nacho, Light, Fruity, Blended, or BBQ kind – the original kind. My wife buys them to put in the kids school lunch and hides them from me, but I usually find them before they have been consumed. Picture my disgust when I grabbed a handful and found a co branded message from the Guinness Book of World Records had been sprayed onto every chip. That’s just wrong! I’m not eating these chips and I may have soured on the brand completely (we’ll see)
Note to Kellogs – if you are considering a promotion that features PopTarts and a World Cup Sponsorship with advertisings messages in the iceing – don’t.
I may just have to become a non-advertarian.
What’s next, will Chester the Cheetos Cheetah get his own blog?
Comments
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Ben Yoskovitz
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Matt Antonino
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David Rachford
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Jason Clegg
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Michael Wagner
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Brian Kolstad
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Ed Kohler
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Call Cruncher
