Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – 2nd Edition.
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
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John,
I’ll make a pitch for my PR blog, FKCBlog, which is only about 6 mos. old: http://www.farrellkramer.com/blog. I’ve heard good things from readers.
There’s also a related podcast, Talking Communications with Farrell Kramer, which focuses on PR and journalism: http://www.talkingcommunications.com.
Hope these are useful to you.
Not exactly sure of the PR-focus you’re seeking but I’ve got a few others that you may want to peruse:
http://www.prwatch.org/ http://ringblog.typepad.com/corporatepr/ http://blog.basturea.com/ (Currently experiencing technical difficulties) http://mmanuel.typepad.com/media_guerrilla/ http://siliconvalleypr.blogspot.com/
My favourites are:
1. The Publicity Hound’s Tips of The Week from Joan Stewart: http://www.publicityhound.com/tipsoftheweek/ 2. Paul Hartunian (not a blog but there is a regular eZine): http://www.paulhartunian.com
Thanks John!
Whenever I think of PR, I thing PR Newswire or PRweb… or hiring some six figure PR representative.
Those are great resources!
-James Brausch
I like Corporate hallucinations by Steve Crescenzo at http://blog.ragan.com